Digital Ad Budgets Shift: AI Adoption, Precision Measurement, and Declining Traditional Media

Brands are rapidly shifting ad budgets towards digital channels driven by AI adoption, precision measurement, and declining reliance on traditional media. Digital ad revenue is projected to surpass $1 trillion this year, with pure-play digital commanding 73% of the total. Traditional media is expected to decline by 3.7% from 2024 to 2025. The rise of AI, ROI-focused performance marketing, and booming retail media networks are the primary forces reshaping marketing strategies.

Aurora Mobile (NASDAQ: JG), a leading provider of customer engagement and marketing technology services in China, has announced a strategic partnership between its AI agent platform GPTBots.ai and Thailand's leading digital transformation provider, Vonosis. This collaboration aims to deliver localized AI solutions across healthcare, retail, and manufacturing sectors in Thailand.

The partnership will focus on three key areas: smart customer support with multilingual capabilities, workflow automation for operational efficiency, and data-driven business insights for strategic decision-making. This alliance marks GPTBots.ai's expansion into Southeast Asia's market, leveraging Vonosis's regional expertise and client network.

Aurora Mobile's expansion strategy into Southeast Asia takes a significant step forward with its GPTBots.ai platform partnering with Vonosis. This move demonstrates Aurora Mobile's deliberate geographical diversification beyond China into high-growth Southeast Asian markets where AI adoption is accelerating rapidly.

The partnership strategically positions Aurora Mobile to leverage Vonosis's established client base across critical sectors including healthcare, retail, and manufacturing - all industries with substantial AI implementation potential. This go-to-market approach is capital-efficient, allowing Aurora Mobile to expand its footprint without the substantial costs of building a direct sales force in new territories.

What makes this partnership particularly noteworthy is the localization component. By emphasizing multi-language support including Thai, Aurora Mobile addresses one of the key barriers to AI adoption in non-English speaking markets. This localization advantage could create meaningful differentiation from global competitors who often prioritize major languages first.

The no-code approach of GPTBots.ai aligns perfectly with the needs of emerging markets where technical talent may be scarcer, potentially accelerating adoption rates. The focus on practical business applications - customer support, workflow automation, and data analytics - targets immediate pain points rather than experimental use cases, suggesting a pragmatic approach to revenue generation.

Aurora Mobile's expansion into Southeast Asia is a strategic move that leverages the strengths of both companies. Vonosis's expertise in digital transformation and AI integration, combined with GPTBots.ai's advanced AI agent platform, positions them to deliver cutting-edge solutions to the Thai market. This partnership could open new revenue streams for Aurora Mobile and further its growth in the high-potential Southeast Asian market.

Reference List:
[1] https://www.stocktitan.net/news/JG/aurora-mobile-s-gpt-bots-ai-partners-with-thailand-s-digital-leader-16ur9ewhjp8q.html
[2] https://www.nasdaq.com/articles/wolfspeed-reports-2-revenue-drop-q4