Diaspora Co Founder Allocates 35% Equity to Farmers and Employees

Sana Javeri Kadri, the founder of Diaspora Co., a spice brand, has successfully raised capital from 75 angel investors, opting out of traditional venture capital (VC) funding. This strategic move has allowed her to allocate 35% of the company’s equity to farmers and employees, ensuring a more equitable distribution of resources.

Diaspora Co., an 8-year-old startup, has gained significant traction in the market, pulling in "mid-millions" per year. The brand specializes in high-quality spices sourced from 140 farms, with a particular focus on turmeric, black pepper, cardamom, and various spice blends. The company's success can be attributed to its commitment to sourcing spices from their indigenous regions in South Asia, where they are believed to retain their unique flavors.

Javeri Kadri's decision to bootstrap the company for the first five years and then raise funds from angel investors was driven by her desire to support her farm partners and employees in the long term. Unlike traditional VC funding, which often prioritizes rapid scaling and profitability, Javeri Kadri's approach focuses on sustainability and the well-being of her partners. This strategy has allowed her to build a thriving business while ensuring that her farm partners can pass on their family businesses to future generations.

By raising capital from 75 angel investors, Javeri Kadri has demonstrated a unique approach to funding that prioritizes the long-term success of her partners and employees. This strategy has not only allowed her to allocate a significant portion of the company’s equity to those who contribute to its success but has also ensured that the company remains true to its mission of providing high-quality spices while supporting sustainable farming practices.