DIAGNOS Engages Outside The Box Capital for Promoter Marketing

Diagnos Inc. (TSX Venture: ADK, OTCQB: DGNOF, FWB: 4D4A), a pioneer in early detection of critical health issues through the use of its FLAIRE platform based on Artificial Intelligence (AI), has announced the engagement of Outside The Box Capital Inc. (OTB) to provide marketing and promotional services to the Corporation. This strategic move is expected to bring several benefits to DIAGNOS, as discussed in this article.



Benefits of Engaging OTB as a Promoter

1. Increased Visibility: OTB's digital marketing services will help DIAGNOS reach a wider audience, increasing its visibility in the market. This can lead to greater brand recognition and awareness, which are crucial for a public company like DIAGNOS.
2. Enhanced Communication: OTB will use social media and other communication channels to distribute information about DIAGNOS. This can help DIAGNOS effectively communicate its mission, products, and services to potential investors, customers, and partners.
3. Potential Increase in Investor Interest: By increasing DIAGNOS's visibility and communicating its value proposition effectively, OTB's services may attract more investors, potentially leading to increased investment in the company.
4. Improved Market Perception: OTB's marketing efforts can help shape the market's perception of DIAGNOS, positioning the company as a leader in its industry and enhancing its reputation.

Alignment with DIAGNOS' Long-Term Growth Objectives

OTB's digital marketing strategy aligns with DIAGNOS' long-term growth objectives in several ways:

1. Increased Company Awareness: OTB's services include the use of social media to communicate information about DIAGNOS, with the goal of increasing company awareness. This aligns with DIAGNOS' objective to expand its reach and attract more investors, partners, and customers.
2. Targeted Marketing: OTB's digital marketing services can help DIAGNOS reach specific target audiences, such as healthcare professionals, investors, and potential partners. This targeted approach can help DIAGNOS focus its marketing efforts on the most relevant and valuable segments, supporting its long-term growth objectives.
3. Cost-Effective Marketing: Digital marketing can be more cost-effective than traditional marketing methods, allowing DIAGNOS to maximize its marketing budget and allocate more resources to other areas of its business. This aligns with DIAGNOS' objective to optimize its use of resources for growth.
4. Data-Driven Insights: Digital marketing provides valuable data and insights that DIAGNOS can use to better understand its target audience, track the effectiveness of its marketing efforts, and make data-driven decisions. This aligns with DIAGNOS' objective to leverage technology and data for growth and innovation.
5. Alignment with DIAGNOS' Business Model: DIAGNOS' business model is based on the use of its FLAIRE platform for early detection of critical health issues. OTB's digital marketing strategy can help DIAGNOS promote its platform, its applications like CARA, and its unique value proposition in the market, supporting its long-term growth objectives.



Evaluating the Success of OTB's Promotional Services

To evaluate the success of OTB's promotional services, DIAGNOS can use the following metrics:

1. Increased Website Traffic: Measure the change in website traffic before and after OTB's promotional services. This can be done using tools like Google Analytics.
2. Social Media Engagement: Track the engagement (likes, shares, comments, followers) on DIAGNOS's social media platforms before and after OTB's services.
3. Media Mentions: Monitor the number of media mentions DIAGNOS receives before and after OTB's services.
4. Investor Interest: Measure the change in investor interest by tracking the number of inquiries, meetings, or presentations DIAGNOS has with potential investors.
5. Customer Acquisition Cost (CAC): Measure the cost of acquiring new customers or users as a result of OTB's promotional services.

By tracking these metrics, DIAGNOS can effectively evaluate the success of OTB's promotional services and make data-driven decisions to optimize its marketing strategies.

In conclusion, DIAGNOS' engagement of OTB as a promoter is a strategic move that aligns with its long-term growth objectives. By leveraging OTB's digital marketing services, DIAGNOS aims to increase its visibility, enhance its communication, attract more investors, and improve its market perception. By evaluating the success of OTB's promotional services using relevant metrics, DIAGNOS can optimize its marketing strategies and continue to grow its business.