Diageo, MADD, NFL, and Uber Launch Year Two of 'Take a Minute. Make a Plan.' Campaign to Promote Responsible Behavior on Game Day

Diageo, MADD, the NFL, and Uber are teaming up for the second year of their "Take a Minute. Make a Plan." campaign, encouraging fans to plan their ride before kickoff and never drive impaired. The initiative reached half of the legal drinking age population last season and resulted in over one million free ride redemptions in December 2024. This year's campaign aims to drive further impact and promote responsible behavior among fans.