Diageo India Sees Early Signs of Demand Recovery Amidst Challenges
ByAinvest
Wednesday, Jan 21, 2026 12:37 pm ET1min read
DEO--
Diageo India's managing director Praveen Someshwar sees early signs of demand recovery in the spirits market, citing strong demand for premium brands during festivals and improved consumer sentiment. However, challenges persist in key states such as Maharashtra and Telangana. Domestic sales of spirits have slowed due to distribution changes, increased taxation, and pressure on discretionary spending.
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