Diageo's Brand Moves with Lagavulin and Guinness Drive Mixed Share Performance

Diageo, owner of Lagavulin and Guinness, has released Lagavulin 11 Year Old Sweet Peat, its first new permanent whisky expression in nine years, and partnered with Joe Montana on a limited-edition Guinness charity beer. The company's share price is up 5% over the past week and 11.6% over the past month, but has declined 17.4% over one year and 44.5% over three years. The new products indicate Diageo's focus on premium brands and occasion-led drinking.