DEWALT Lights Up Vegas Skyline: A Beacon of Innovation and Sustainability

DEWALT, a Stanley Black & Decker (SWK) brand and leader in total jobsite solutions, once again lit up the Las Vegas skyline with an electrifying activation on the exterior of Sphere. Known as the Exosphere, the 580,000 sq. ft. completely programmable LED exterior of the next-generation entertainment venue has been wowing audiences worldwide since it first lit up in 2023. This year's captivating display featured the award-winning DEWALT POWERSHIFT™ system and celebrated the 12 million unsung heroes who work on construction sites in America today with an innovative, drone-powered display that shows the full impact of construction workers on a jobsite.

The DEWALT activation on Sphere's Exosphere, featuring drones and viewable from vantage points throughout the city, launched a new concrete campaign for the brand: Built for the Unbreakable. This campaign celebrates the strength and dedication of men and women working in the construction trades, highlighting their unbreakable spirit and commitment to building cities and infrastructure. The activation also showcased DEWALT's innovative POWERSHIFT™ system, which sets a new standard for electrification on the concrete jobsite, helping construction companies to achieve compliance with government mandates regarding gas equipment.



DEWALT's investment in drone technology and the POWERSHIFT™ system has the potential to bring numerous long-term benefits to both the company and the construction industry. By leveraging this technology for marketing, innovation, safety, efficiency, data collection, and environmental sustainability, DEWALT can solidify its position as a leader in total jobsite solutions and drive the future of construction forward. As the construction industry continues to evolve, companies like DEWALT that embrace innovation and sustainability will be well-positioned to capitalize on the growing demand for cleaner, more efficient construction equipment and technologies.

In conclusion, DEWALT's drone-powered Sphere activation and the launch of the Built for the Unbreakable campaign serve as a beacon of innovation and sustainability in the construction industry. By investing in drone technology and the POWERSHIFT™ system, DEWALT is not only driving the future of construction forward but also contributing to a more sustainable and environmentally friendly construction industry. As the construction industry continues to evolve, companies like DEWALT that embrace innovation and sustainability will be well-positioned to capitalize on the growing demand for cleaner, more efficient construction equipment and technologies.