Denny's CEO Reveals Key Hiring Questions and the Importance of Preparation

Denny's CEO Kelli Valade reveals that she scouts for red flags in potential hires by asking a few key questions, but emphasizes that preparation is key, not the questions themselves. She pairs strengths with self-awareness and asks about weaknesses. Valade also expects candidates to ask thoughtful questions during the interview, and considers herself a "work in progress." Her approach diverges from other high-profile peers, such as Barbara Corcoran and Warren Buffett.

Denny's Corporation CEO Kelli Valade has shared her insights on what she looks for in potential hires, offering a unique perspective on the interview process. Valade emphasizes the importance of preparation and thoughtful questions, rather than the specific content of the questions themselves [1].

Valade's approach to hiring involves asking a few critical questions. She begins by inquiring about the candidate's strengths and what makes them effective in their current role. She then follows up by asking what would make them more effective, which is a subtle way of exploring their weaknesses. Valade notes that many candidates struggle to answer this question, indicating a lack of self-awareness [1].

Towards the end of the interview, Valade expects candidates to ask thoughtful questions. She believes that having one or two well-prepared questions demonstrates a candidate's interest and initiative. Valade's approach diverges from other high-profile executives, such as Barbara Corcoran, who advises candidates to ask, "Is there anything standing in the way of you hiring me?" [2].

Valade's method also differs from that of Warren Buffett, who prioritizes integrity, intelligence, and energy in his hiring process. Valade's focus on self-awareness and preparation highlights her belief in the importance of continuous learning and improvement [2].

Valade's approach is not without its critics. Some argue that her emphasis on preparation and self-awareness may not be as effective as other methods. However, Valade's success as a CEO and her ability to lead a company like Denny's suggest that her approach may be particularly effective in the restaurant industry [1].

In conclusion, Kelli Valade's unique interview strategy offers a fresh perspective on the hiring process. By focusing on preparation, self-awareness, and thoughtful questions, Valade aims to identify candidates who are not only qualified but also committed to continuous improvement. Her approach serves as a reminder that the interview process is not just about finding the right candidate, but also about finding the right fit for the company's culture and values.

References:
[1] Fortune. (2025, July 27). Denny’s CEO Kelli Valade isn’t afraid to admit she’s always working to be better—and she values that same humility in job candidates. Retrieved from https://fortune.com/2025/07/27/dennys-corporation-ceo-kelli-valade-hiring-interview-question-worker-improvement/
[2] Benzinga. (2025, July 04). Denny's Corp. CEO Kelli Valade says she scouts for red flags while hiring potential employees by asking a few key questions and by seeing whether applicants bring one or two thoughtful questions of their own. Retrieved from https://www.benzinga.com/news/psychology/25/07/46678127/dennys-ceo-asks-potential-hires-only-two-questions-but-reveals-it-doesnt-matter-what-the-questions-are-heres-why