Democratizing Bitcoin Access: Fold’s Card Simplifies Earnings with Visa and Stripe’s Tech

Fold Holdings (NASDAQ: FLD) has partnered with Stripe and Visa to launch the Fold Bitcoin Rewards Credit Card, a financial product offering cardholders up to 3.5% in Bitcoin rewards on every purchase. The card, built on Visa’s global network and powered by Stripe’s programmable financial infrastructure, aims to simplify cryptocurrency adoption by eliminating complex reward categories, token staking, or exchange account requirements. Cardholders receive 2% in Bitcoin instantly on all transactions, with an additional 1.5% available for those who pay off purchases via the Fold Checking Account and meet specific activity thresholds. The program also includes bonus rewards of up to 10% at major retailers like Amazon, Target, Home Depot, Uber, and Starbucks.

The initiative marks a strategic expansion for Fold, which has already processed over $3.1 billion in transactions and distributed more than $83 million in Bitcoin rewards since its inception. The company holds nearly 1,500 Bitcoin in its treasury, reflecting its commitment to integrating digital assets into traditional financial systems. Stripe and Visa emphasized the collaboration’s potential to democratize Bitcoin access, with Stripe highlighting its infrastructure as a key enabler for fintechs to innovate without managing their own systems. Visa’s crypto lead, Cuy Sheffield, described the card as a “safe, simple way to earn Bitcoin as they shop”.

Fold’s CEO, Will Reeves, underscored the product’s simplicity, stating it removes barriers like “categories to manage, tokens to stake, or exchange account requirements”. The card’s rewards structure is designed to compete with traditional credit card programs by offering transparent, instant Bitcoin accumulation. For example, cardholders can earn 2% in Bitcoin immediately on every purchase, with the potential for an additional 1.5% when using the Fold Checking Account. This approach aligns with Fold’s broader mission to position Bitcoin as a tool for personal savings and wealth-building.

The partnership leverages Visa’s extensive acceptance network and Stripe’s scalable technology to ensure reliability and global reach. Fold’s existing user base of 600,000 provides a foundation for growth, with the company already having helped users earn $75 million in Bitcoin rewards. By combining traditional credit card functionality with cryptocurrency incentives, the product could reshape consumer perceptions of rewards programs and digital asset adoption.

Analysts note that Fold’s move aligns with broader trends in crypto adoption, particularly among younger demographics seeking alternatives to traditional financial systems. The company’s public listing on NASDAQ and its status as one of the top 25 public companies with Bitcoin treasury holdings further position it as a key player in the evolving financial landscape. As the card rolls out, its success will likely depend on consumer uptake and the ability to maintain competitive reward rates in a rapidly evolving market.