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On August 1,
(DAL) saw a trading volume of $0.49 billion, reflecting a 39.73% increase from the prior day, ranking it 269th in market activity. The stock closed down 3.87%, underscoring a mixed session for the airline. Meanwhile, Delta addressed growing concerns over AI-driven pricing practices, assuring U.S. lawmakers it will not implement personalized pricing algorithms for passengers. The carrier emphasized its commitment to using aggregated data rather than individual customer information for fare adjustments, a stance welcomed by Democratic senators despite lingering questions about data collection methods. Delta also clarified its partnership with AI firm Fetcherr, stating it plans to expand AI-based revenue management to 20% of its domestic routes by year-end, though no individualized pricing models are currently in use.A separate incident involving Delta Flight 56, which encountered severe turbulence over Wyoming and diverted to Minneapolis, highlighted the airline’s operational response. Seven crew members and 25 passengers were briefly hospitalized for evaluation but later released. Delta activated its care team to assist affected travelers and arranged a special flight to resume their journey to Amsterdam. The National Transportation Safety Board is investigating the incident, while the airline reiterated its prioritization of safety as a core value. The event, though not directly impacting financial metrics, underscores the importance of crisis management in maintaining customer trust.
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Market Watch column provides a thorough analysis of stock market fluctuations and expert ratings.

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