Delta And Shake Shack Bring First-Class Burgers To New Routes

Delta Air Lines and Shake Shack have joined forces to bring the popular fast-food chain's burgers to first-class passengers on flights longer than 900 miles. The partnership, which began in Boston at the end of 2024, has expanded to four new cities: Atlanta, Los Angeles, New York-LaGuardia, and Seattle. This collaboration marks a first-of-its-kind onboard partnership for both brands, offering customers a unique and appealing dining option while traveling.

The Shake Shack Cheeseburger, featuring a 100% Angus beef patty, cheese, and a toasted potato bun, has been an instant hit with customers since its launch. Passengers can customize their burger with a variety of toppings, including tomato, lettuce, and Shake Shack's famous ShackSauce, all served on the side. The meal also includes chips, a Caesar salad, and a dark chocolate brownie.

Delta and Shake Shack have implemented several strategic initiatives to ensure the success of their partnership, aligning with their respective brand values and customer preferences. These initiatives include customer engagement and pre-selection, expansion and accessibility, promotional offers and collaborations, and quality and authenticity.

To celebrate the partnership and Uber's integration with the SkyMiles program, Delta, Shake Shack, and Uber Eats offered a "buy one get one free" deal on ShackBurgers for SkyMiles Members who joined the Delta x Uber waitlist or signed up by March 6, 2025. This collaboration aligns with both brands' focus on customer engagement and rewards, as well as Delta's commitment to partnering with popular brands that resonate with their customers.

The "buy one get one free" offer on Uber Eats for ShackBurgers influences customer engagement and loyalty for both Delta and Shake Shack. By offering this promotion, Delta and Shake Shack are incentivizing their customers to try or continue using their services, while Uber Eats benefits from increased orders and user engagement. This can lead to increased brand awareness, customer loyalty, and potential revenue growth for all three parties.

In conclusion, Delta and Shake Shack's partnership brings first-class burgers to new routes, enhancing the in-flight dining experience for customers and driving customer engagement and loyalty. By collaborating on unique and appealing dining options, both brands can differentiate themselves from competitors and attract more customers who value quality food choices while traveling.