Delta, Cisco Stand Firm on DEI Despite Growing Backlash
1min read In the face of increasing opposition to diversity, equity, and inclusion (DEI) policies, several prominent companies have publicly reaffirmed their dedication to these initiatives. This trend is part of a broader cultural shift in corporate America, where DEI efforts have become a focal point for various stakeholders, including activist shareholders and anti-DEI advocates.
The backlash against DEI policies gained significant momentum following the Supreme Court's decision in 2023 to overturn affirmative action in college admissions. This ruling emboldened critics who argue that DEI policies constitute reverse discrimination against certain groups. As a result, several major corporations have scaled back their diversity programs, a trend that has accelerated since the federal government made the elimination of these policies a priority.
Despite this rollback, some companies have remained steadfast in their support for DEI. Delta Air Lines, for instance, has been vocal about its commitment to diversity. Peter Carter, Delta's chief external affairs officer, emphasized during an earnings call in January that DEI is integral to the company's business strategy. "We are steadfast in our commitments because we think that they are actually critical to our business," Carter stated. "DE&I is about talent, and that’s been our focus." Delta's annual report further underscored this stance, asserting that its commitment to diversity, equity, and inclusion is essential for effective human capital management.
Similarly, Cisco has publicly defended its DEI initiatives. CEO Chuck Robbins highlighted the business value of a diverse workforce during a January interview, stating, "You cannot argue with the fact that a diverse workforce is better. There’s too much business value." This sentiment is echoed by other companies like Costco and Apple, which have also publicly defended their DEI programs against shareholder activists.
The rationale behind these companies' unwavering support for DEI is multifaceted. A 2023 McKinsey report, while criticized for its methodology, found that companies with more ethnic and gender diversity were more likely to outperform those with less. Additionally, a 2023 survey from Pew Research Center revealed that around 56% of workers believe that focusing on increasing DEI at work is "mainly a good thing," although attitudes vary across different groups.
In summary, while the broader corporate landscape has seen a rollback of DEI policies, companies like Delta and Cisco are standing firm in their support. These organizations recognize the strategic and ethical importance of diversity, equity, and inclusion, and are committed to maintaining these initiatives despite the growing backlash. 
