DEGO Finance Buys USD1 Token Boosting DeFi Liquidity Campaign

On June 4, 2025, DEGO Finance announced its official purchase and reserve of the USD1 token, marking a significant move in the decentralized finance (DeFi) ecosystem. This decision underscores DEGO's commitment to strengthening the DeFi landscape and exploring deeper collaborations with USD1. The initiative aligns with the USD1 liquidity campaign launched by World Liberty Financial, which began on the BNB Chain and is set to run for four weeks. Key participants in this campaign include PancakeSwap, BUILDon, Four.meme, and Lista DAO, all of whom are contributing resources to enhance the usage and liquidity of World Liberty’s stablecoin on the BNB Chain.

The USD1 liquidity campaign is focused on increasing the total value locked for the USD1 token. The collaborative efforts of PancakeSwap, BUILDon, and Four.meme, along with Lista DAO's work on building real use cases, aim to encourage broader adoption among users and protocols. Each participant is supporting efforts to deepen integration within the BNB Chain environment, reflecting a shared goal of enhancing stablecoin usability in DeFi.

In addition to the liquidity campaign, World Liberty’s stablecoin has seen other developments. On May 21, the stablecoin was listed on KuCoin, extending its access beyond decentralized exchanges and potentially attracting wider exposure among retail investors. Lista DAO also joined the USD1 Builder Universe to support stablecoin development, aiming to boost utility and integration across multiple protocols and chains. This partnership extends stablecoin integration beyond the BNB Chain into other networks, providing developers and users with features that encourage real-world DeFi adoption. The collaboration between these entities may set a blueprint for future stablecoin growth strategies.

Despite these efforts, the USD1 token faces challenges in gaining broad traction. Recent data indicates limited demand outside specific DeFi circles. Trading volume on PancakeSwap reached around $14 million daily after the Binance listing, while Binance trading volume remained lower at approximately $8 million daily. These numbers suggest that activity is concentrated within a limited user community. Liquidity analysis reveals that over half of the assets on PancakeSwap are held by three wallets, likely tied to WLFI, implying strategic liquidity placement. Concentrated holdings raise concerns about market depth and true demand.

Compared to Ripple’s RLUSD, which averages $50 million in daily trading volume, USD1 remains lower. High trading volume for RLUSD highlights its stronger acceptance on centralized exchanges. Backers, including Donald Trump Jr., promote uses to strengthen the US dollar’s role. Despite high-profile support, market uptake of the stablecoin has been tepid so far. Ongoing efforts of the USD1 liquidity campaign will test its potential adoption. Observers will track whether broader user interest emerges beyond current participants. Results will indicate if the token can expand into wider crypto markets.

The success of the USD1 liquidity campaign may influence future stablecoin strategies. If broad adoption follows, it could signal greater confidence in stablecoin use. Conversely, limited uptake may reveal persistent obstacles to stablecoin market growth. Analysts will observe trading data for clear signs of changing momentum. Participation by DEGO Finance and other partners shows ongoing interest. Broadening the user base remains a key challenge for World Liberty’s stablecoin developers. Market response will shape the next steps for stablecoin integration across chains. Stakeholders and users await clear indicators of stablecoin performance over time.