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Date of Call: November 6, 2025
revenue of $60 million for Q3 2025, down 4% year-over-year. - Subscription revenues of $58.2 million declined 4% year-over-year, but showed stabilization in absolute dollars and a 2-point trajectory improvement over the prior quarter. - The decline was attributed to pressures on renewals and cautious macroeconomic conditions.This focus on data quality and integration is aimed at improving customer engagement and retention.

Enterprise Customer Growth:
10 to reach 520, with the highest level since Q3 2024.Retention rates also improved, though it is too early to call the trend durable, suggesting positive customer responses to recent operational changes.
Digital Activation and Partnerships:
Overall Tone: Neutral
Contradiction Point 1
Competitive Situation and Customer Retention
It directly impacts expectations regarding the company's competitive positioning and customer retention strategies, which can influence revenue and market share.
Can you discuss the competitive landscape with the medical device company and the reason for their vendor switch? - Jared Haase (William Blair & Company L.L.C.)
2025Q3: Competitive wins like this are more common lately, driven by the integration component and quality of data. - Kevin Coop(CEO)
Are boomerang customers becoming a broader trend, and have there been any changes in the competitive environment or what the company is displacing? - Johnathan M. McCary (Raymond James & Associates, Inc., Research Division)
2025Q2: We're seeing more competition from integrated software platforms and point solutions. - Kevin D. Coop(CEO)
Contradiction Point 2
Impact of Macroeconomic Conditions on Sales Cycles
It involves differing views on how macroeconomic conditions affect sales cycles, which can influence revenue projections and strategic focus.
Have pharma clients changed their budget allocation or spending approaches due to the MFN and tariff policies? - [ Jayjin ] (Morgan Stanley)
2025Q3: No notable changes observed. Biopharma clients face tighter budget constraints, impacting pressures across the life sciences space but no tariff-specific impacts. - Casey Heller(CFO)
What changes, if any, have occurred in the sales cycles for your biopharma or healthcare provider clients compared to earlier in the year, and are there signs of improvement or lengthening? - David Michael Grossman (Stifel, Nicolaus & Company, Incorporated, Research Division)
2025Q2: We are seeing some latency in life sciences, with a longer time to decision. - Kevin D. Coop(CEO)
Contradiction Point 3
Impact of Agency Strategy on Growth
It highlights the role of the agency strategy in contributing to growth, which is an important aspect of the company's go-to-market approach.
How did New Motion perform against expectations, and where is the strength coming from: agencies or direct? - Johnathan McCary (Raymond James & Associates)
2025Q3: New logo performance exceeded expectations, and direct sales are showing initial momentum in digital activation, while agency relationships are building over time. - Casey Heller(CFO)
How does the agency strategy impact the go-to-market approach? Does the agency channel play a significant role in the 2025 forward guidance? - Jared Haase (William Blair)
2025Q1: The agency strategy is a straightforward solution, providing data and helping customers activate it directly or through agencies. Definitive can leverage existing customer relationships for agencies as a go-forward transactional basis. The direct channel is expected to see quicker returns, while agencies may take longer but represent a bigger long-term opportunity. - Kevin Coop(CEO)
Contradiction Point 4
Churn Dynamics and Customer Retention
It involves changes in the company's explanation of churn dynamics and customer retention, which are critical for understanding the stability of its revenue and customer base.
Has downward pressure improved, and what is working with clients? - Casey Heller(CFO)
2025Q3: Our churn dynamics were relatively stable at about 10%. Churn in life sciences continues to be higher than healthcare. - Casey Heller(CFO)
Can you provide insights into year-end churn dynamics and the expected trend magnitude? What factors are driving downsells, and are they concentrated in life sciences? - Jared Haase(William Blair & Company L.L.C.)
2024Q4: 85% NDR reflects challenging conditions, but we're not assuming their improvement in our guide. - Richard Booth(CFO)
Contradiction Point 5
G&A Expense and Operational Changes
It involves changes in the company's approach to G&A expenses and operational changes, which are critical for understanding its cost management and strategic focus.
Are customers staying due to better retention or reduced spending? Thoughts on future growth algorithm? - Jenny Shen(BTIG, LLC)
2025Q3: OpEx for the year will increase modestly, mainly due to the planned expansion of our senior leadership team, which we discussed previously. - Casey Heller(CFO)
Will G&A as a percentage of revenue rise more than product development and sales and marketing expenses? What drives this? - David Grossman(Stifel, Nicolaus & Company, Incorporated)
2024Q4: An increase in G&A is due to expanding the senior leadership team, with more planned expansions later in the year. The focus remains on profitability, with OpEx expected to remain flat year-over-year. - Richard Booth(CFO)
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