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On June 6, 2025,
(DE) closed with a trading volume of $769 million, marking an increase of 33.52% from the previous day. The stock ranked 87th in terms of trading volume for the day. Deere's stock price rose by 1.81%, marking the second consecutive day of gains, with a total increase of 2.40% over the past two days.Melius Research has upgraded Deere to a Buy rating from Hold, raising its price target to $750. This upgrade is based on the firm's growing confidence in Deere's transformation into a technology-driven agricultural powerhouse. Melius highlights Deere's dominant position in precision agriculture and smart farming solutions as a major value catalyst. The firm believes that the market will soon recognize the long-term earnings potential embedded in Deere’s recurring revenue model.
Deere is aiming for recurring and SaaS-style revenue to represent 10% of total sales, an opportunity estimated at $5 billion by 2030. As the adoption of these technologies accelerates and the benefits to farmers become more tangible, Melius expects investors to increasingly price in this high-margin growth potential. With a vast runway for further expansion and monetization of its ag tech innovations, Deere is now viewed by Melius as not just a cyclical equipment manufacturer but a platform for recurring value creation.
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