Deere (DE) Surges 3.1% on Unusual Insider Sales and Institutional Buys – What’s Fueling the Rally?

Generated by AI AgentTickerSnipeReviewed byAInvest News Editorial Team
Wednesday, Jan 14, 2026 12:58 pm ET2min read

Summary
• Deere’s stock (DE) surges 3.09% intraday to $514.995, hitting a 52-week high of $533.78
• A Rule 144 filing reveals 12,000 shares of DE to be sold via Fidelity on NYSE
• Nordea and GRIMES & Co boost stakes by 71.4% and 363.6% in Q3, respectively
• CEO John May II cuts holdings by 26% after $20.8M share sale
Deere’s intraday rally defies a weak Machinery sector, with institutional buying and insider activity sparking speculation. The stock’s 3.1% surge to $515—a 14.5-point jump from its opening price—has drawn attention to Rule 144 sales, CEO transactions, and bullish fund flows. With Caterpillar (CAT) lagging and technical indicators flashing bullish signals, traders are scrambling to decode the catalysts.

Rule 144 Sale and Institutional Buys Drive Deere’s Intraday Surge
The sharp 3.1% rally in Deere’s stock is fueled by a combination of Rule 144 insider sales, institutional accumulation, and technical momentum. A Rule 144 filing on January 14th disclosed the planned sale of 12,000 shares (worth $6.12M) via Fidelity, triggering short-term volatility. Meanwhile, Nordea Investment Management AB and GRIMES & Co WEALTH MANAGEMENT LLC increased their stakes by 71.4% and 363.6% in Q3, respectively, signaling long-term confidence. The CEO’s 26% reduction in holdings via a $20.8M sale on January 8th also injected liquidity. These factors, combined with a short-term bullish K-line pattern and a 66.4 RSI reading, suggest a mix of profit-taking and strategic positioning.

Machinery Sector Mixed as Deere Outperforms Sector Leader Caterpillar
The Machinery sector remains fragmented, with Deere’s 3.1% gain starkly contrasting Caterpillar’s (CAT) 0.44% decline. While CAT struggles with weak demand in construction equipment, DE’s rally reflects institutional optimism and technical strength. The sector’s 200-day average of $481.45 lags DE’s current price of $515, highlighting its outperformance. However, the sector’s mixed performance underscores divergent earnings trajectories and macroeconomic risks.

Options Playbook: High-Leverage Calls and Gamma-Driven Bets for Aggressive Bulls
MACD: 4.72 (above signal line 1.697), RSI: 66.4 (bullish), 200D MA: $483.74 (below price)
Bollinger Bands: Price at $515 vs. upper band $500.49 (overbought), Support/Resistance: 200D range $467.49–$469.86
Key Levels: 52W high $533.78 (breakout target), 200D MA $483.74 (critical support)
Leveraged ETF: N/A (data missing), but options offer synthetic leverage
Top Options:

(Call, $517.5 strike, 1/23 expiry):
- IV: 23.68% (moderate), Leverage: 74.90%, Delta: 0.458 (moderate), Theta: -1.052 (high decay), Gamma: 0.01966 (responsive)
- Payoff: At 5% upside ($540.25), payoff = $22.75/share. Ideal for aggressive bulls capitalizing on short-term momentum.
(Call, $520 strike, 1/23 expiry):
- IV: 22.55% (moderate), Leverage: 94.42%, Delta: 0.404 (moderate), Theta: -0.9509 (high decay), Gamma: 0.02017 (high sensitivity)
- Payoff: At 5% upside, payoff = $20.25/share. High-leverage play for a breakout above $520.
Action: Aggressive bulls should prioritize DE20260123C517.5 for gamma-driven gains if $517.5 is breached. Conservative traders may short-term sell the $520 call for premium decay if $515 resistance holds.

Backtest Deere Stock Performance
The backtest of a 3% intraday surge from 2022 to the present for the entire market shows a strategy return of 34.04%, with a benchmark return of 42.97% and an excess return of -8.94%. The strategy has a CAGR of 7.75% and a maximum drawdown of 28.03%, indicating a challenging risk-return profile with a significant volatility of 20.93% and a Sharpe ratio of 0.37.

Bullish Momentum Intact – Key Levels to Watch for Next Move
Deere’s 3.1% rally is underpinned by technical strength, institutional buying, and Rule 144-driven volatility. The stock’s 66.4 RSI and 4.72 MACD suggest continued bullish momentum, but a break above $517.5 is critical for confirming a breakout. Watch Caterpillar’s -0.44% drag on the sector for potential spillover risks. Traders should prioritize DE20260123C517.5 for a 5% upside scenario and monitor the 200D MA ($483.74) as a key support. Act now: If $517.5 holds, aggressive bulls may scale into the $520 call for high-leverage exposure.

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