Deere & Company Announces Leadership Changes Amidst Smart Industrial Strategy

Deere & Company announces key leadership changes as part of its Smart Industrial Strategy. Deanna Kovar is appointed president of Worldwide Agriculture & Turf Division: Production and Precision Ag, and the Americas and Australia markets. Justin Rose will take on the role of president of Worldwide Agriculture & Turf Division: Small Agriculture and Turf, including Europe, Africa, and Asia markets. Cory Reed is named president of Lifecycle Solutions, Supply Management, and Customer Success. The changes aim to improve customer success and deliver intelligent, connected machines and solutions.

Deere & Company, a global leader in agricultural, construction, and forestry equipment, has announced significant leadership changes as part of its Smart Industrial Strategy. The company aims to deliver intelligent, connected machines and solutions that enhance customer economic value. Effective November 3, 2025, the following key appointments will take effect:

1. Deanna Kovar has been appointed president of the Worldwide Agriculture & Turf Division: Production and Precision Ag, overseeing major equipment and technology solutions for production-scale agriculture, including large tractors, harvesting, and crop care equipment. Kovar, previously president of the company's Small Ag & Turf business, brings extensive experience in ag tech and a strong commitment to innovation. She was previously a president at John Deere [2].

2. Justin Rose will assume the role of president of the Worldwide Agriculture & Turf Division: Small Agriculture and Turf, including responsibility for the Europe, Africa, and Asia markets. Rose will manage equipment and technology solutions tailored to support small agricultural and turf customers worldwide, including small tractors, compact utility tractors, hay and forage equipment, and turf care equipment. He recently served as president of Lifecycle Solutions, Supply Management, and Customer Success for Deere [2].

3. Cory Reed has been named president of Lifecycle Solutions, Supply Management, and Customer Success. Reed will manage Deere's global aftermarket, customer support, supply chain, precision upgrade, and business transformation initiatives, focusing on delivering exceptional value and support for customers worldwide. Previously, he was president of the company's Production and Precision Ag business [2].

These appointments reflect Deere's commitment to building an experienced, purpose-driven leadership team dedicated to improving customer success. The changes are part of the company's ongoing effort to enhance its Smart Industrial Strategy, which focuses on delivering intelligent, connected machines and solutions that add value to customers worldwide [2].

Deere & Company continues to play a crucial role in helping produce food, fiber, fuel, and infrastructure, with a history dating back nearly 200 years. The company's innovative approach to agriculture, construction, forestry, turf, power systems, and more underscores its dedication to driving technological advancements and customer success [2].

References:
[1] https://www.farmprogress.com/farm-life/from-dairy-farm-to-john-deere-deanna-kovars-journey-in-ag-tech-leadership
[2] https://www.prnewswire.com/news-releases/deere--company-announces-key-leadership-changes-302543288.html