Deere's $550M GUSS Boost: Stock Dips 0.33% as Volume Ranks 174th

On August 28, 2025, Deere (DE) closed with a 0.33% decline, trading at a volume of $0.55 billion, ranking 174th in market activity. The stock’s movement followed the announcement of a full acquisition of GUSS Automation, a California-based leader in autonomous crop technology. The deal, expanding on a 2022 joint venture, integrates GUSS’s precision-spraying systems into Deere’s portfolio, targeting labor and cost challenges in high-value crop sectors like orchards and vineyards. GUSS’s existing dealer network and manufacturing operations in Kingsburg will remain unchanged, with plans to enhance global reach through Deere’s infrastructure.

Deere’s third-quarter financial results highlighted a 12% year-over-year drop in net sales to $13.81 billion, with net income falling to $2.18 billion from $2.68 billion in Q3 2024. Segment performance was mixed, with Production & Precision Agriculture sales down 16% due to lower shipment volumes and foreign exchange impacts. Despite weaker near-term demand in agriculture and construction, management raised its full-year 2025 net income forecast to $7.5–$7.75 billion, citing long-term confidence in market fundamentals and ongoing investments in automation and precision technologies.

The acquisition of GUSS aligns with Deere’s strategic focus on scalable solutions to address productivity gaps in labor-intensive farming. GUSS’s autonomous sprayers, which use GPS and LiDAR to reduce material waste and operator error, are expected to complement Deere’s Smart Apply® technology. With over 250 deployed machines globally, the integration aims to accelerate innovation in high-value crop markets. Deere also emphasized its commitment to sustainability, noting that GUSS’s systems could enable up to 50% savings in chemical and water use.

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