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The DeepSeek App, a newcomer to the mobile application market, has achieved an astonishing feat by surpassing 100 million downloads within its first month of launch. This remarkable milestone was reached with minimal marketing efforts, setting a new standard for app growth in the industry.
According to data from the analysis platform QuestMobile, as of February 9th, the DeepSeek App had accumulated over 110 million downloads since its launch. The app's weekly active user base peaked at nearly 97 million, indicating a strong and consistent user engagement.
In contrast, other popular apps such as Kimi and BeanApp, which once dominated the market, have seen their user bases grow at a slower pace despite significant marketing investments. Kimi, for instance, is estimated to have spent up to 900 million yuan in the past year on marketing, but the impact on user growth has been limited.
The DeepSeek App's success can be attributed to its innovative features and user-friendly interface, which have resonated with users and driven organic growth. The app's ability to achieve such impressive results with minimal marketing spend suggests a strong product-market fit and a deep understanding of user needs.
The rapid growth of the DeepSeek App has not only solidified its position in the market but has also challenged the traditional approach to app marketing. As users continue to seek out engaging and innovative experiences, the DeepSeek App's success serves as a testament to the power of a well-designed product and the importance of understanding user preferences.

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