Deep Blue Automotive Apologizes for Unauthorized Car Ads

On May 27, numerous Deep Blue Automotive owners took to the internet to express their frustration. The company had pushed advertisements for car purchase vouchers through the vehicle's infotainment system without the owners' consent. One owner commented, "I was shocked when I turned on the infotainment system this morning. The company seems to have disregarded the feelings of long-time users, frequently lowering prices, and now, with the S09 model not selling well, they are resorting to such vulgar promotional tactics."

Later that evening, Deep Blue Automotive issued an official statement apologizing for the incident. The company acknowledged that its actions had underestimated users' expectations for the purity of the in-vehicle system. The statement also promised that the company would no longer send any promotional messages through the infotainment system in the future.

Deep Blue Automotive's CEO, Deng Chenghao, followed up by sharing the company's apology on his personal social media account. He admitted that he had instructed the team to inform more customers about the promotional offers, taking full responsibility for the incident. Deng stated, "This is my mistake. I am sorry, and I hope everyone can understand and forgive me."

According to the relevant laws and regulations, sending advertisements without the recipient's consent is prohibited. Additionally, pop-up advertisements can distract drivers, posing a potential safety hazard. Deep Blue Automotive's actions not only violated these regulations but also raised concerns about the company's commitment to user experience and safety.

This incident highlights the challenges faced by electric vehicle manufacturers in balancing promotional efforts with user experience and safety. Deep Blue Automotive's apology and commitment to change indicate a willingness to address these issues and regain customer trust. However, the company's ability to bounce back will depend on its actions in the coming months and its commitment to prioritizing user experience and safety in all its operations.