Deckers Soars 2.64% on Supply Chain Gains Hits 492nd in $240M Volume Surge

Deckers Outdoor (DECK) surged 2.64% on August 13, 2025, with a trading volume of $240 million, ranking 492nd among U.S. stocks. The rally followed reports of improved supply chain efficiency and strong summer product line demand, which analysts linked to the brand's strategic focus on premium footwear and seasonal inventory optimization.

Recent developments highlighted Deckers' ability to maintain pricing power amid softening consumer spending. A key factor cited by market observers was the company's decision to expand its wholesale partnerships, which bolstered distribution channels without diluting brand equity. Additionally, positive sentiment was reinforced by a mid-August product launch that outperformed initial sales forecasts, though no specific figures were disclosed.

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