Deckers Shares Tumble 2.66% as Tariff Hikes Push Stock to 412th in Trading Volume

Deckers (DECK) fell 2.66% on August 1, with a trading volume of $0.31 billion, down 22.54% from the prior day, ranking it 412th in market activity. The decline followed renewed U.S. tariff escalations under President Trump’s trade policy, which directly impacted footwear sourcing hubs like Vietnam and Indonesia. Deckers, which sources heavily from these regions, faces a 20% and 19% tariff increase respectively, effective August 7. The company’s CFO previously disclosed an estimated $185 million cost impact for fiscal 2026, up from earlier forecasts, as it navigates supply chain adjustments.

The broader footwear sector faced downward pressure as Trump’s executive orders outlined tariffs ranging from 10% to 40% across global partners. While China remains an unresolved wildcard, existing 30% tariffs on Chinese imports are set to take effect August 12. Deckers’ cost mitigation efforts, including $75 million in potential savings, highlight the sector’s struggle to absorb escalating trade costs. The move to Vietnam, a key sourcing shift since the previous Trump administration, has not fully insulated companies from this round of tariffs, which are expected to widen profit pressures in the near term.

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