Deckers Shares Drop 0.87% on $270M Volume Ranking 387th Amid Analyst Disputes and Bearish Momentum

Deckers Outdoor Corporation (DECK) closed 0.87% lower on August 15, 2025, with a trading volume of $270 million, ranking 387th in market activity. The stock’s decline follows mixed analyst sentiment and technical indicators suggesting short-term bearish momentum.

Deckers, a California-based footwear and apparel company, derives 96% of its fiscal 2025 revenue from Ugg and Hoka brands, with operations spanning 50+ countries. The firm maintains a 64% domestic sales concentration and operates 180 retail stores. Financial metrics highlight a 17.14% operating margin, a 2.01 quick ratio, and a 0.55 debt-to-equity ratio, indicating robust liquidity and manageable leverage compared to peers.

Analyst coverage remains cautiously optimistic. Eight firms, including UBS and Raymond James, maintained their buy/overweight ratings in late July 2025, with price targets ranging from $97 to $158. The average 12-month target of $127.76 implies a 24% potential upside from the August 15 close. However, recent options activity showed a net negative bias, with bearish trades outweighing bullish positions over the past 30 days.

A backtest of a volume-based trading strategy (buying top 500 volume stocks and holding for one day) from 2022 to 2025 yielded a cumulative return of 1.08x, generating $10,720 in total profit. This underscores the role of trading volume in capturing short-term momentum but does not guarantee future performance.