Deckers Shares Climb 3.41% Amid Direct-to-Consumer Shift as $270M Volume Ranks 373rd

Deckers Outdoor Corporation (NYSE: DECK) rose 3.41% on October 13, 2025, with a trading volume of $0.27 billion, a 25.56% decline from the previous day, ranking 373rd in market activity. The stock’s performance followed a strategic shift in focus toward direct-to-consumer channels and inventory optimization, as highlighted in recent operational updates.

Analysts noted that the company’s decision to streamline wholesale partnerships and expand digital sales platforms has bolstered margins, though concerns persist about seasonal demand volatility. Recent earnings calls emphasized a 10% reduction in third-party distributor reliance, a move expected to stabilize revenue streams during peak retail periods.

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