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Deckers Outdoor Upgraded by Stifel, Hoka and Ugg Momentum Cited
ByAinvest
Thursday, Nov 27, 2025 10:39 am ET1min read
Deckers Outdoor (DECK) shares are up 5.0% after Stifel upgraded the company to Buy from Hold, citing strong confidence in Hoka brand growth and ongoing demand for Ugg. The upgrade was driven by positive international core brand performance, but highlighted tariff headwinds and US consumer market pressures. Renewed management optimism for Hoka's expansion could influence the company's investment narrative.
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