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On May 26, 2025, Deckers Outdoor's stock plummeted by 22.87% in pre-market trading, marking a significant decline in investor confidence.
The sharp drop in Deckers Outdoor's stock price can be attributed to the company's weak forward guidance and concerns over potential tariffs. Investors reacted negatively to the lack of outlook guidance, leading to a sell-off of positions.
Analysts have also downgraded their ratings for
. ISI analyst Jesalyn Wong lowered the stock from Outperform to In Line, citing deceleration in growth for key brands Ugg and Hoka, as well as external headwinds from tariffs and weaker consumer sentiment. The firm sees limited near-term catalysts for share outperformance.Bank of America also reduced their price objective for Deckers Outdoor, reflecting a more cautious outlook on the company's future performance.

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