Deckers Kicks Off 2026 With Two Fewer Brands After Shuttering Ahnu and Koolaburra.
ByAinvest
Wednesday, Jan 7, 2026 1:33 pm ET1min read
DECK--
Deckers is phasing out two brands, Ahnu and Koolaburra, to focus on its winning Hoka and Ugg labels. The company began shutting down Ahnu's standalone operations in Q2 2025 and plans to wind down the Ahnu brand in the wholesale channel by the end of calendar year 2025. The full closure of both brands is expected to be completed by Q3 2026.
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