Deckers HOKA and UGG Drive 26.7 Wholesale Surge as Stock Rises 1.72 to 445th in 250M Trading Volume

Deckers Outdoor Corporation (DECK) rose 1.72% on August 4, 2025, with a trading volume of $250 million, ranking 445th in market activity. The stock’s performance was driven by strong wholesale sales growth and product innovation. In its first-quarter fiscal 2026 report, wholesale net sales surged 26.7% year-over-year to $652.4 million, fueled by robust demand for HOKA and UGG brands. HOKA’s wholesale revenue grew 30%, supported by expanded distribution and high sell-through in EMEA and APAC, while UGG’s wholesale sales increased 30%, with strong replenishment in China and EMEA. International markets, particularly EMEA and China, were pivotal, with HOKA expanding retail presence through owned and partner stores.

Deckers’ earnings report highlighted resilience in its global operations, with first-quarter revenue reaching $964.5 million, up 17% year-over-year. The company attributed its success to strategic inventory management and strong consumer demand. Analysts noted that HOKA’s Mafate 5 trail shoe launch, featuring Rocker Integrity Technology, reinforced the brand’s innovation edge, while UGG’s 365 product initiative boosted wholesale orders. Despite macroeconomic headwinds, including tariff concerns, Deckers’ wholesale channel outperformed expectations, with partners expressing confidence in sustained demand for its premium footwear and lifestyle products.

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