Decathlon Aims to Scale Sourcing from India to $3 Billion by 2030

Decathlon aims to scale sourcing from India to $3 billion by 2030, increasing from 8% to 15% of global sourcing quantities. The French sports retailer will focus on high-potential categories like footwear, fitness equipment, and technical textiles to meet evolving demands in both Indian and global markets. Decathlon's local sourcing in India is already over 70% and is expected to rise to 90% by 2030, reinforcing the brand's focus on its local sourcing strategy.

French sports retailer Decathlon has announced a significant expansion in its sourcing from India, aiming to reach $3 billion by 2030. This move is part of the company's broader strategy to increase local production and align with the 'Make in India' vision. Currently, India accounts for 8% of Decathlon's global sourcing, but the retailer aims to increase this to 15% by 2030.

The growth will be driven by a focused push in high-potential categories such as footwear, fitness equipment, and technical textiles. These categories are designed to meet the evolving demands of both Indian consumers and global markets. For Decathlon's India retail operations, local sourcing is already over 70% of the quantities sold in India in 2025, and this figure is expected to rise to 90% by 2030.

Decathlon's local production ecosystem in India includes a Design Centre supported by 113 manufacturing sites, 83 suppliers, and 7 production offices. The company's long-term investment in India reflects the deep trust it has built with its partners and the strong potential it sees in key categories like footwear, fitness equipment, and beyond.

Last year, Decathlon announced an investment of 100 million euros in India to expand its retail footprint and manufacturing operations. Currently, Decathlon operates 132 stores across 55 cities in India. In FY'24, Decathlon generated over Rs 4,000 crore revenue in India and became profitable, posting gains of Rs 197.19 crore.

References:
[1] https://money.rediff.com/news/market/decathlon-s-india-sourcing-to-hit-usd-3-billion-by-2030/30989820250729
[2] https://m.economictimes.com/industry/services/retail/decathlon-aims-to-scale-sourcing-from-india-to-usd-3-bn-by-2030/articleshow/122971813.cms
[3] https://www.business-standard.com/companies/news/decathlon-aims-to-scale-sourcing-from-india-to-3-billion-by-2030-125072900795_1.html
[4] https://www.devdiscourse.com/article/business/3521035-decathlon-expands-indias-role-boosting-local-sourcing-for-global-reach