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deBridge has announced a strategic initiative to repurchase its native DBR token using protocol-generated revenues, marking a significant step in on-chain governance and treasury management. Effective July 24, 2025, the decentralized cross-chain liquidity protocol will allocate all incoming revenue to fund open-market buybacks of DBR, leveraging DeFi platforms to execute the strategy. This move aims to enhance token value while fostering transparency through real-time on-chain reporting of transactions and treasury activities [1]. The foundation’s treasury, currently holding $30.1 million in assets, will utilize major cryptocurrencies such as
and ETH to optimize liquidity and yield generation [1].The initiative follows a substantial token unlock event on July 17, 2025, during which 590.78 million DBR entered circulation, potentially destabilizing market price dynamics. By directing revenue toward buybacks, deBridge seeks to counterbalance the increased supply and stabilize investor confidence. The protocol’s approach mirrors broader DeFi trends where buybacks are used to align tokenomics with long-term sustainability. Historical data from similar projects suggests that such strategies may generate short-term price pressure, though long-term outcomes depend on broader market conditions and protocol adoption rates [1].
Key components of the strategy include staking ETH through Lido and lending idle USDC on Aave, further diversifying revenue streams while supporting DBR liquidity. The foundation’s treasury management model emphasizes proactive use of protocol earnings to reinforce token utility and market resilience. This approach also draws attention to the growing role of decentralized autonomous organizations (DAOs) in managing digital asset treasuries with transparent, community-driven frameworks [1].
The move has sparked positive reactions from the DeFi community, with many applauding the enhanced transparency and commitment to token holder value. However, the initiative could attract regulatory scrutiny due to its potential market impact, particularly as DeFi protocols increasingly adopt financial engineering tactics to influence token economics. While no formal regulatory responses have been reported, the precedent underscores the evolving regulatory landscape for decentralized projects.
deBridge’s cross-chain solution, launched in 2022, has positioned itself as a key player in bridging liquidity across blockchain ecosystems. The buyback program reflects a broader trend of DeFi platforms prioritizing token economics as a core governance tool. By aligning protocol revenue with token value, deBridge aims to create a self-sustaining ecosystem where financial incentives drive user participation and long-term growth [1].
[1] [deBridge Initiates Revenue-Powered DBR Token Buyback] [https://coinmarketcap.com/community/articles/688245ba4ed1db4f630b9f4c/]

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