DDC Partners with Animoca Brands for $100 Million Bitcoin Yield Strategy

DDC Enterprise Limited has entered into a strategic partnership with Animoca Brands to manage a Bitcoin yield strategy with up to $100 million in Bitcoin allocation. This collaboration aims to optimize yield from Bitcoin holdings while managing associated risks. The partnership was formalized through a non-binding memorandum of understanding signed on July 7, 2025. Yat Siu, the co-founder and executive chairman of Animoca Brands, will join DDC’s newly formed Bitcoin Visionary Council. This council is tasked with providing strategic leadership and guidance to ensure that DDC’s Bitcoin treasury operations align with industry standards and long-term value creation.

Norma Chu, the Chairwoman, founder, and CEO of DDC, highlighted the significance of this partnership, stating that it marks a transformative step for DDC and reflects a shared vision to accelerate Bitcoin’s role as a pristine monetary asset. Chu also emphasized the value that Yat Siu brings to the council, noting his exceptional industry experience and network, which will strengthen DDC’s strategic direction and guide its treasury and Bitcoin ecosystem initiatives. The partnership focuses on accelerating DDC’s Bitcoin accumulation strategy, developing yield-generating strategies for Bitcoin treasury corporations, and creating a framework for public companies to adopt digital assets.

The collaboration between DDC and Animoca Brands is a strategic move that underscores the growing importance of Bitcoin in the financial landscape. By leveraging Animoca Brands’ expertise in the gaming industry and DDC’s fintech capabilities, the partnership aims to maximize the yield from Bitcoin assets while managing risks effectively. This initiative is part of a broader trend of companies exploring digital assets as a means to enhance their treasury strategies and create long-term value. The addition of Yat Siu to the Bitcoin Visionary Council further strengthens DDC’s position in the digital asset space, providing strategic leadership and guidance to navigate the complexities of the Bitcoin ecosystem.

As part of the partnership, DDC has launched a Bitcoin Visionary Council. The group will guide the company’s asset strategy and governance standards. A senior executive from Animoca Brands will join the council to provide strategic insight. The council will focus on risk controls, yield generation, and long-term asset use. This advisory body is designed to support transparency and align with emerging industry practices. DDC expects the council to play a key role in its treasury planning. It will also advise on compliance and security standards related to digital assets. The council will influence how DDC integrates Bitcoin into its broader financial operations.

DDC began building its Bitcoin treasury in May with a starting balance of 138 BTC. The company plans to increase this significantly. It has outlined a long-term goal of acquiring up to 5,000 BTC. The current agreement with Animoca Brands supports this strategy. Recent fundraising activities raised over $500 million, partly to fund Bitcoin acquisitions. These include a $300 million convertible note and equity-based financing. DDC intends to use these funds alongside Animoca’s support to build a more robust treasury. The company views Bitcoin as a long-term store of value and strategic reserve.

DDC continues to operate in the global food sector. Its consumer brands serve markets across Asia and North America. The company sees its Bitcoin strategy as complementary to its existing business. It plans to balance its food portfolio with digital asset holdings. By combining real-world operations with financial innovation, DDC aims to build a flexible and resilient business model. The firm is positioning itself as a leader in corporate Bitcoin strategy.