DDC Enterprise Boosts Bitcoin Holdings by 38% Yield Increase

DDC Enterprise Limited, a company listed on the New York Stock Exchange, has announced the acquisition of an additional 38 Bitcoin (BTC), bringing its total corporate holdings to 138 BTC. This latest purchase was made at an average cost of $78,582 per Bitcoin, resulting in a 22% yield increase compared to its prior acquisition in late May. The company's strategy of integrating Bitcoin as a core reserve asset remains steadfast, as evidenced by this latest move.

Founder, Chairwoman, and CEO Norma Chu emphasized the company's commitment to its Bitcoin strategy. "Today’s 38 BTC acquisition proves our focused execution. We continue to aim for higher BTC yield return for our shareholders," she stated. Chu also highlighted the symbolic value of each acquisition, noting that with every Bitcoin added, the company strengthens shareholder exposure to digital scarcity—now at 0.029679 BTC per 1,000 shares. "We remain uncompromising in our pursuit of being a top global corporate holder status," she added.

DDC Enterprise has positioned Bitcoin as a long-term financial hedge and store of value, structuring its treasury strategy around this conviction. The company acquires BTC at what it considers optimal market entry points, offering shareholders a novel value proposition for digital asset exposure through traditional equity markets. The BTC-per-share metric, now at 0.029679 per 1,000 shares, reflects this strategy. This acquisition is part of a growing trend among listed companies that use Bitcoin not merely as an investment but as a strategic balance sheet tool, indicating confidence in Bitcoin’s long-term upside despite market volatility and regulatory uncertainty in some jurisdictions.

DDC Enterprise has chosen BitGo as its official custodian, leveraging BitGo’s custody solutions to support its growing digital asset strategy with scalable and secure infrastructure designed to meet the demands of institutional investors. This partnership underscores the company's commitment to institutional-grade execution and security.

Despite the announcement, DDC shares were down 10.5% in trading, indicating investor caution or profit-taking. However, the company remains focused on growing its global Asian food business through brands like DayDayCook, Nona Lim, and Yai’s Thai, while simultaneously leading the charge on Bitcoin treasury adoption. This dual focus reflects DDC’s strategic approach to both traditional business growth and innovative financial strategies.