DDC Enterprise Announces Bitcoin Accumulation Strategy After 33% Revenue Growth

Chinese consumer company DDC Enterprise has announced a new Bitcoin accumulation strategy, following a strong financial performance in 2024. The company plans to immediately acquire 100 BTC and aims to accumulate 500 BTC within six months and 5,000 BTC within 36 months. This strategic move is part of DDC Enterprise's long-term value creation plan, which includes the establishment of a dedicated BTC treasury management team and a crypto-native advisory board to oversee the strategy. The team will ensure that the Bitcoin strategy is a "disciplined and risk-aware accumulation."

CEO Norma Chu expressed enthusiasm about the initiative, stating that it underscores the company's confidence in blockchain technology's transformative potential and its commitment to pioneering corporate financial strategies. Chu highlighted Bitcoin's unique properties as a store of value and a hedge against macroeconomic uncertainty, adding that the strategy would enhance shareholder returns. She also noted that the company's focus on operational efficiency and strategic reinvestment has positioned DDC as a leaner, more agile organization ready to capitalize on emerging opportunities.

In addition to the Bitcoin strategy, DDC Enterprise reported a record-breaking financial year in 2024. The company exceeded expectations, delivering strong performance across key metrics. Revenue for the year was $37.4 million, a 33% year-over-year increase, driven by strategic acquisitions. The gross profit margin improved to 28.4% in 2024, up from 25.0% in 2023. Chu emphasized that the company's 2024 results demonstrate its ability to scale efficiently, while its 2025 initiatives, particularly the Bitcoin strategy, reflect a forward-thinking approach to value creation. She concluded that DDC is not merely adapting to the future but shaping it.