DAZN's Global Expansion: Acquiring Foxtel for A$3.4 Billion

In a significant move to expand its global footprint, DAZN Group has announced its acquisition of Australian pay TV company Foxtel from News Corp and Telstra. The deal, valued at A$3.4 billion (US$2.2 billion), positions DAZN as a leader in sports entertainment in Australia and strengthens its standing as the global home of sport.

Foxtel, with its 4.7 million subscribers, brings a substantial customer base and extensive sports content to DAZN. The acquisition includes Fox Sports, a sports production company, and a wealth of local and international sports and entertainment content. This deal establishes DAZN as a key player in the attractive Australian sports market and accelerates its growth trajectory, with pro-forma revenues approaching US$6 billion.

DAZN's global reach and industry-leading technology will significantly enhance the viewing experience for Australian sports fans. With a presence in over 200 territories, DAZN will expose Australian sports to new international markets, increasing their global popularity. Additionally, DAZN's cutting-edge technology will further improve Foxtel's streaming capabilities, bringing a bigger and better service to customers across entertainment, news, and sport.

The acquisition aligns perfectly with DAZN's long-term strategy to become the global home of sport. Shay Segev, CEO of DAZN, expressed his excitement about the deal, stating, "Australians watch more sport than any other country in the world, which makes this deal an incredibly exciting opportunity for DAZN to enter a key market." Foxtel's CEO, Patrick Delany, also welcomed the acquisition, highlighting DAZN's expertise in the sports media business and its potential to support Foxtel's growth.



The acquisition also sees News Corp and Telstra retaining minority stakes in DAZN, enabling them to profit from Foxtel's growth and expansion. This arrangement allows DAZN to leverage the expertise and resources of its new shareholders, who have a vested interest in the company's success. The deal positions Foxtel for continued expansion as a digital-first, streaming-focused business, further enhancing the viewing experience for Australian sports fans.

In conclusion, DAZN's acquisition of Foxtel is a strategic move that expands its global reach and strengthens its position as the global home of sport. With a substantial customer base and extensive content portfolio, Foxtel brings significant value to DAZN. The deal also benefits News Corp and Telstra, who retain minority stakes in the company. As the sports streaming market continues to grow, investors should keep a close eye on DAZN's expansion and the potential impact on the broader pay TV landscape.