DayDayCook Raises $528 Million to Expand Bitcoin Holdings

DDC Enterprise, also known as DayDayCook, a publicly traded consumer brand focused on wellness-driven meal solutions, announced on Tuesday its plan to secure up to $528 million in gross proceeds to expand its Bitcoin holdings. The capital will be sourced through a combination of equity investments, convertible notes, and an equity line of credit.

The funding package includes a $26 million equity PIPE investment from investors such as Animoca Brands, Kenetic Capital, QCP Capital, Jack Liu, and Matthew Liu, the co-founder of Origin Protocol. Additionally, there is a $300 million convertible secured note facility, combined with a $2 million private equity placement, both led by institutional investment firm Anson Funds. DDC Enterprise also secured a $200 million equity line of credit with Anson Funds for Bitcoin purchases. The company plans to use substantially all proceeds from these financings to acquire Bitcoin.

“Today is a defining moment for DDC Enterprise and our shareholders. This capital commitment of up to $528 million, backed by respected institutions from both traditional finance and the digital asset frontier, represents a strong mandate to execute an ambitious corporate Bitcoin accumulation strategy globally,” said Norma Chu, Founder, Chairwoman & CEO of DDC Enterprise.

The multi-brand Asian food company made its first Bitcoin purchase late last month, acquiring 21 BTC. Since then, its Bitcoin treasury has grown to 138 BTC, currently valued at around $14 million based on market prices. This move is part of a broader strategy to establish one of the most valuable corporate Bitcoin holdings, positioning DayDayCook as a leader in the Bitcoin accumulation space.

The capital raise, which is among the largest single-purpose Bitcoin raises by an NYSE-listed company, is backed by respected institutions. This financial commitment underscores the confidence in DayDayCook's ambitious corporate Bitcoin strategy. The company aims to leverage this funding to accelerate its mission of integrating Bitcoin as a core reserve asset, which could have a substantial impact on its operations and industry standing.

DayDayCook's portfolio includes several well-known culinary brands, such as DayDayCook, Nona Lim, and Yai’s Thai. By strategically positioning Bitcoin as a core reserve asset, the company is not only diversifying its financial holdings but also aligning itself with the growing trend of corporations adopting cryptocurrencies as part of their treasury management strategies.

The decision to expand its Bitcoin treasury reflects DayDayCook's forward-thinking approach to financial management. By allocating a significant portion of its capital to Bitcoin, the company is signaling its belief in the long-term value and stability of the cryptocurrency. This move could also attract investors who are bullish on Bitcoin and see the potential for significant returns in the future.

The funding will enable DayDayCook to execute its corporate Bitcoin strategy more aggressively, potentially leading to increased market influence and a stronger competitive position. As the company continues to grow its portfolio of culinary brands, the integration of Bitcoin into its treasury management could provide additional financial flexibility and resilience.

In summary, DayDayCook's decision to raise up to $528 million for Bitcoin treasury expansion is a bold and strategic move. It underscores the company's commitment to innovation and its belief in the potential of Bitcoin as a valuable reserve asset. This initiative could position DayDayCook as a leader in the corporate Bitcoin space, setting a precedent for other companies to follow.