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Date of Call: December 9, 2025
1%. - This improvement was driven by the execution of the Back to Basics plan, focusing on marketing, food, operations, games, and remodels.
Optimization of marketing strategy and media mix, along with data-driven decision-making, improved consumer engagement.
Operational Efficiencies and Cost Management:
$58 million in operating cash flow during the third quarter, with $14 million in cash and $442 million in total liquidity.The company is focused on optimizing cost management processes and identifying material efficiencies, which is expected to support margin expansion.
New Store Growth and Remodel Initiatives:

Overall Tone: Positive
Contradiction Point 1
Remodel Program and Capital Efficiency
It involves changes in the remodel program strategy and expectations for capital efficiency, which are key to operational and financial planning.
What were the key learnings from finalizing the new remodel prototype? Is the aggregate remodel outperformance still approximately 700 basis points? - Unknown Analyst (for Andrew Strelzik, BMO Capital Markets)
2026Q3: The learning is that remodels work, and efficient investment in areas impacting guest experience is crucial. The 700 basis point outperformance from remodels remains the goal, with improved capital efficiency planned. - Tarun Lal(CEO)
Is the pace of the remodel program accelerated for next year compared to previous expectations? - Brian Mullan (Piper Sandler)
2024Q3: What we have found is that our remodel program is working... As I mentioned, focusing on our small box prototype and the lease terms that we have been able to find come on, we feel like we're able to get into markets that we were not able to get into previously. - Christopher Morris(CEO)
Contradiction Point 2
Pricing Strategy and Rollout
It involves the company's pricing strategy and the timeline for rolling out new pricing models, which directly impact revenue and consumer perception.
What factors are driving consumer engagement in your recent marketing efforts? Are they driven by promotional offers or top-of-mind awareness? - Eric Wold (Texas Capital Securities)
2026Q3: We are doing extensive work globally with our partners on the dynamic pricing options. It is not a price increase, but pricing adjustments in response to current inventory conditions or demand patterns. We expect to roll these out in 2024 and 2025 to some of our high-volume products. - Tarun Lal(CEO)
Could you clarify the current pricing rollout, including tiered pricing by geography and potential dynamic pricing in 2024, and how to assess their impact on current numbers and visibility for the next year? - Andrew Barish (Jefferies)
2024Q3: So when we look at the strategic pricing, we're in the process right now of running tests. We are very aware that we want to maintain a value proposition... We are very aware that regardless of that, we still have full conviction that the amounts that we laid out at Investor Day over the long-term period, call it that 3-year period, will be achieved... We'll see more things like dynamic pricing, and other intricacies to that effect would probably not hit until very late '24 or probably into '25 at this point. - Michael Quartieri(CFO)
Contradiction Point 3
Marketing Effectiveness and Consumer Perception
It highlights a shift in the company's approach to marketing and consumer perception, which is crucial for driving customer engagement and sales.
Is adjusting the marketing media mix sufficient to change consumer perception, or is increased investment needed? - Unknown Analyst (for Andrew Strelzik, BMO Capital Markets)
2026Q3: Refining media planning and mix is important, focusing on data-driven investments in linear TV, connected TV, and digital channels. - Tarun Lal(CEO)
Should marketing spending be increased to drive traffic back to stores? - Brian Mullan (Piper Sandler)
2025Q2: We are refining our media mix to make marketing spend more effective without increasing the overall amount of spend. - Tarun Lal(CEO)
Contradiction Point 4
Same-Store Sales Growth and Timing
It involves differing perspectives on same-store sales performance and the timing of expected improvements, which directly impacts financial expectations and strategic planning.
How do you view the 2-year stack trend, and was November's comp similar to October's ~1%? - Brian Vaccaro (Raymond James)
2026Q3: There was some deceleration in the 2-year stack, but sequential trends are positive. - Darin Harper(CFO)
How do recent same-store sales compare to historical levels, and what reinvestment is needed? - Andrew Barish (Jefferies LLC, Research Division)
2025Q2: We saw a mix of reinvestment in game room floor and marketing, which impacted margins. We anticipate a moderation in these costs for the second half of the year. - Darin Harper(CFO)
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