Datadog Helps THE ICONIC Enhance Platform Reliability for Seamless Shopping Experience
ByAinvest
Wednesday, Jan 28, 2026 1:24 pm ET1min read
DDOG--
THE ICONIC, an Australian online fashion retailer, has strengthened its platform reliability with Datadog, a cloud application observability and security platform. Datadog's AI capabilities help THE ICONIC detect anomalies and track reliability trends, ensuring a seamless shopping experience for customers during peak periods. The integration has also streamlined engineering operations and improved incident resolution. Looking ahead, THE ICONIC plans to deepen its use of SLOs and explore new features such as Datadog's security capabilities.
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