Datadog Expands to Australia and New Zealand with AWS Partnership

Datadog has launched its full range of products and services on AWS' Asia-Pacific (Sydney) Region, strengthening its observability platform for cloud applications. This adds to existing locations in North America, Asia, and Europe, enhancing local data storage, faster observability, and in-region capacity to meet Australian privacy and security requirements. The new availability zone positions Datadog to meet the evolving needs of agencies and enterprises in the region.

Datadog (NASDAQ: DDOG), a leading observability and security platform for cloud applications, has announced the launch of its full range of products and services on the Amazon Web Services (AWS) Asia-Pacific (Sydney) Region. This strategic move enhances Datadog's observability platform by adding local data storage and processing capabilities, specifically designed to meet the privacy, security, and data storage requirements of Australian and New Zealand organizations [1].

The new availability zone complements Datadog's existing locations in North America, Asia, and Europe, creating a more comprehensive global infrastructure footprint. This expansion is particularly significant for regulated sectors such as government, banking, healthcare, and higher education, which require local data storage and processing to comply with stringent regional data residency requirements [1].

The timing of this launch is advantageous, given that Australian organizations are projected to spend A$26.6 billion on public cloud services by 2025 [1]. This expansion aligns with Australia's national digital transformation objectives and positions Datadog to capture market share in high-value industries where data sovereignty concerns have historically limited cloud adoption [1].

Datadog has strengthened its regional leadership team with key appointments, including a Field CTO and Vice President of Commercial Sales for the APJ region. These appointments underscore the company's commitment to the A/NZ market, where it already serves over 1,100 customers [1].

The launch of Datadog's observability platform on AWS's Sydney region reflects the company's broader strategy to expand its presence in the Asia-Pacific region. This includes opening offices in Tokyo, Singapore, and Sydney, with plans for two more in the near future. Datadog is focusing its efforts on five major markets: Japan; Australia and New Zealand (ANZ); Southeast Asia; South Korea; and India [2].

By addressing data residency requirements, Datadog removes a significant barrier to entry in high-value industries that are increasingly moving workloads to the cloud. The company's investment in the A/NZ market demonstrates its commitment to supporting the region's digital transformation and growth [1].

References:
[1] https://www.stocktitan.net/news/DDOG/datadog-partners-with-aws-to-launch-australia-and-new-zealand-bx2g7apd85ox.html
[2] https://www.computerweekly.com/news/366627660/Datadog-doubles-down-on-APAC-targets-faster-growth