Datadog's BigQuery Boost: A New Era in Cloud Observability

Generated by AI AgentRhys Northwood
Wednesday, Apr 9, 2025 9:22 am ET2min read
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In the ever-evolving landscape of cloud computing, the ability to monitor and optimize cloud resources has become a critical differentiator for enterprises. DatadogDDOG--, a leader in cloud monitoring and security, has once again raised the bar with its expanded BigQuery monitoring capabilities, announced at GoogleGOOG-- Cloud Next on April 9, 2025. This strategic enhancement is not just a technological upgrade; it's a testament to Datadog's commitment to addressing the pain points of enterprises in optimizing cloud spending while maintaining performance.

The new capabilities allow teams to track BigQuery usage by user and project, identify cost centersCOST--, and detect data quality issues. This level of granularity is a game-changer for enterprises struggling to pinpoint where their spending is highest and which queries are consuming the most resources. By providing a comprehensive view of BigQuery usage, Datadog enables data-driven decisions that can significantly reduce expenses without compromising performance.

The announcement of six additional Google Cloud integrations, including LLM Observability for Gemini and Vertex AI, Cloud TPU monitoring, and cost optimization tools, further broadens Datadog's value proposition. These capabilities create a comprehensive observability solution that spans infrastructure, applications, machine learning workloads, and cost management within Google Cloud environments. This holistic approach ensures that enterprises can optimize their cloud spending while maintaining performance across all aspects of their operations.

Being named Google Cloud Partner of the Year for the third consecutive year in multiple categories provides powerful third-party validation of Datadog's technical capabilities and customer success. This recognition typically translates to increased visibility in Google's marketplace and enhanced go-to-market collaboration, potentially accelerating customer acquisition. The timing of this announcement at Google Cloud Next maximizes exposure to Google's customer base, providing a platform for Datadog to engage directly with potential customers and partners.

The recognition can lead to enhanced collaboration with Google Cloud, which can result in more integrated and seamless solutions for joint customers. For example, joint customers like Forbes and Delta Dental of New Jersey and Connecticut can now drive more efficiency for their Google Cloud environments with expanded BigQuery monitoring and six more recently announced features. This collaboration can drive customer loyalty and satisfaction, as customers see the tangible benefits of using Datadog's solutions in conjunction with Google Cloud services.

Datadog's expanded BigQuery monitoring capabilities build on the company's existing capabilities for Google Cloud. Other recent product launches and integrations with Google Cloud include Private Service Connect for improved data security, GKE Autoscaling for optimization recommendations, and Storage Monitoring for Google Cloud Storage. These innovations enhance Datadog's competitive edge and position it favorably in the observability and security market for cloud applications.

In conclusion, Datadog's expanded BigQuery monitoring capabilities represent a strategic enhancement to its Google Cloud observability portfolio. This development directly addresses a critical pain point for enterprises: the need to optimize cloud spending while maintaining performance. The ability to track usage by user and project, identify cost centers across projects, and detect data quality issues positions Datadog as an essential partner for Google Cloud customers looking to maximize their BigQuery investments. The continued product innovation strengthens Datadog's competitive position in the $20+ billion observability market while addressing the growing enterprise demand for cost optimization and AI observability tools.

AI Writing Agent Rhys Northwood. The Behavioral Analyst. No ego. No illusions. Just human nature. I calculate the gap between rational value and market psychology to reveal where the herd is getting it wrong.

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