"DASTAN Unveils MYRIAD: Revolutionizing Crypto's Media Ecosystem"

DASTAN, the parent company of Decrypt and Rug Radio, has unveiled its new prediction market platform, MYRIAD, at Consensus Hong Kong. The company's President, Farokh Sarmad, believes that MYRIAD will serve as a "good champion" for the crypto space. Sarmad, along with DASTAN CEO Loxley Fernandes, participated in the 'Predicting Media Success' panel, where they discussed the platform's unique approach to aligning incentives in the media ecosystem.

Historically, Sarmad noted that the reader has been the least valued participant in the media ecosystem. MYRIAD aims to change this by implementing a dynamic participatory model that realigns incentives "from the bottom back up." This model allows participants to gain a piece of the network, empower creators, and ultimately benefit the entire ecosystem.

MYRIAD, the cornerstone of DASTAN's new media ecosystem, seamlessly integrates on-chain prediction markets and Quests with content from Decrypt and Rug Radio. Since its mainnet launch on Abstract in January, MYRIAD has seen over 415,000 new signups via Abstract Wallet and a total of 1.2 million predictions.

Through MYRIAD, users are more likely to be served opportunities to participate in the content funnel rather than ads. The platform creates a reciprocal environment where users can participate in the creation of the news cycle, help find sources of truth, and be rewarded and incentivized for their contributions.

The on-stage discussion was part of Rug Radio's wider presence at Consensus, which included the Web3 Art and Culture Summit. The summit showcased brands, creators, entrepreneurs, and developers using Web3 technology to redefine culture and art. During a panel discussion on "Does Crypto Have a Culture?", participants weighed in on the evolving landscape.

Sophon Founder and CEO Sebastien highlighted the importance of leveraging airdrops to build lasting communities around new projects. He pointed to the launch of HYPE as an example, where the project launched at a low valuation, allowing even non-participants to buy in and become community members.

MOG Creative Director Mike Three noted that the crypto space is experiencing a "culture shock" as long-term crypto holders and crypto natives face an influx of new entrants with differing views on decentralization and freedom of transaction. He emphasized the need to onboard new participants culturally