DASTAN's Myriad Hits 26.1% of Polymarket's Wallets in 1st Month as Prediction Markets Merge with Content Experiences

The evolution of prediction markets is shifting from isolated financial tools to integrated content experiences, driven by DASTAN’s innovative approach to embedding markets directly into media. Unlike traditional platforms like Polymarket, which rely on dedicated trading audiences, DASTAN’s Myriad platform—launched on Abstract blockchain in January 2025—embeds prediction markets within Decrypt articles, Rug Radio podcasts, and other content. This seamless integration transforms passive consumption into active participation, enabling users to engage with markets while consuming news, analysis, and expert commentary [1]. By linking predictions to specific events and narratives, DASTAN addresses a core challenge of standalone platforms: user acquisition and sustained engagement. Traditional models require users to navigate separate interfaces, create accounts, and prioritize trading over content, creating friction that limits growth to crypto-native audiences [1].

DASTAN’s strategy leverages stablecoins to enhance regulatory compliance and global accessibility. The March 2025 launch of stablecoin trading on Myriad aligns with projections for a $2 trillion stablecoin market by 2028, positioning the platform to attract institutional investors and users in regions with limited banking infrastructure [1]. The use of blockchain-based stablecoins also enables instant settlements, reducing transaction delays and fees compared to traditional systems. Early performance metrics underscore the platform’s traction: Myriad achieved 26.1% of Polymarket’s active wallet count in its first month, with over 415,000 new Abstract Wallet signups, 1.2 million predictions made, and $2M+ in USDC traded [1]. These figures reflect not only trading activity but also broader engagement through quests and content-driven interactions.

The platform’s success is further amplified by its ecosystem of decentralized media properties, including Decrypt, Rug Radio, and Lucky Trader. These channels provide multiple entry points for users to discover and interact with prediction markets, creating a network effect that standalone platforms struggle to replicate. For example, a user might first encounter Myriad via a Decrypt article, later engage with predictions during a Rug Radio podcast, and return for additional content across the network [1]. Upcoming features, such as the Content+ platform, aim to deepen this ecosystem by enabling token earning across DASTAN properties, fostering loyalty and cross-platform participation.

DASTAN’s technical architecture also addresses scalability and liquidity challenges. Myriad operates on a multi-chain strategy, spanning Abstract and Linea, and utilizes automated market makers (AMMs) to maintain liquidity in less active markets. Integration with Abstract’s zero-knowledge infrastructure enhances security and scalability, while a unified liquidity hub plans to aggregate assets across chains for deeper price discovery [1]. These innovations position DASTAN to handle growth as it expands beyond crypto-native audiences into mainstream markets, including traditional media, corporate intelligence, and educational institutions [1].

The regulatory landscape presents both challenges and opportunities. DASTAN’s content-first model, which embeds predictions within journalistic and educational contexts, offers clearer compliance pathways compared to pure-play betting platforms. This approach reduces regulatory risk while aligning with evolving U.S. discussions on market integrity and compliance [1]. Additionally, the platform’s focus on stablecoin trading and institutional-grade stability attracts participants wary of volatile cryptocurrencies, further broadening its appeal [1].

DASTAN’s investment from Verda Ventures highlights its strategic positioning at the intersection of multiple high-growth trends: prediction markets, stablecoin adoption, and the creator economy. The prediction market sector is projected to grow to $95.5 billion by 2035, while stablecoin adoption is expected to reach $2 trillion by 2028 [1]. By empowering content creators to monetize their expertise through embedded predictions, DASTAN fosters a sustainable ecosystem where success benefits both creators and users.

Loxley Fernandes, DASTAN’s Co-Founder and CEO, emphasizes the platform’s transformative potential: “Myriad allows users to consume news and then tokenize their opinions in just a few clicks. As we continue to simplify the process and bring prediction contracts to users in all corners of the internet, we anticipate a future in which all consumers will engage in content and own their opinions and ideas” [1]. This vision aligns with the broader shift toward democratizing financial tools through accessible, context-rich experiences.

Source: [1] [title: The Future of Prediction Markets Is Content-Native] [url: https://decrypt.co/331611/the-future-of-prediction-markets-is-content-native]