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Daimler Truck's Core Profit Surges, But Europe Remains Challenging

Clyde MorganThursday, Nov 7, 2024 1:17 am ET
2min read
Daimler Truck Holding AG's core profit has surpassed expectations, driven by a strong product portfolio and strategic pricing. Despite Europe's economic weakness, the company's revenue increased by 10% to €55.9 billion, with an adjusted EBIT of €5.49 billion, up 39% from the previous year. This performance was achieved through improved net pricing and positive volume and product mix effects in unit sales. However, the company's outlook for 2024 has been revised downward due to softening demand in Europe and Asia, highlighting the ongoing challenges in the market.


Daimler Truck's focus on zero-emission vehicles and strategic investments has been a significant factor in maintaining its core profit performance, despite Europe's weakness. In 2023, the company expanded its global product portfolio to ten different zero-emission models, including the fully-electric Freightliner eM2 in North America and the battery-electric long-haul truck Mercedes-Benz eActros 600 in Europe. These strategic investments have positioned Daimler Truck as a leader in the industry's transformation to zero-emission transportation. Additionally, the company's strategic partnerships, such as the joint ventures for battery cell production with Accelera by Cummins and PACCAR, and Greenlane for a public charging and hydrogen fueling network in North America, have further strengthened its position in the market. These investments have contributed to Daimler Truck's record level free cash flow of €2,811 million in 2023, up 61% from the previous year, and an adjusted ROS of 9.9% in the full year 2023.


Daimler Truck's Q2 adjusted EBIT of €1.17 billion fell short of expectations, reflecting a challenging European market. To bolster resilience, the company is implementing cost-cutting measures, including optimizing its cost base and defining further structural measures. This strategy aims to enhance the company's ability to navigate softening demand in Europe.

Daimler Truck has been expanding its global product portfolio to ten different zero-emission models, demonstrating its commitment to the evolving needs of European customers. In 2023, the company launched the new and fully-electric Freightliner eM2 for urban delivery applications in North America, and the battery-electric long-haul truck Mercedes-Benz eActros 600 in Europe. Additionally, Daimler Truck's Asian affiliate FUSO handed over first units of its FUSO Next Generation eCanter to renowned customers like Japanese retail giant Yamato, and launched the battery-electric medium-duty RIZON trucks in the U.S. These strategic product launches indicate Daimler Truck's ambition to lead the industry's transformation to zero-emission transportation.

Daimler Truck's core profit just beat expectations, but Europe remains weak. The company is exploring strategic partnerships and acquisitions to strengthen its position in the European market. In 2023, Daimler Truck expanded its global product portfolio to ten different zero-emission models, including the battery-electric long-haul truck Mercedes-Benz eActros 600 in Europe. The company also launched the battery-electric medium-duty RIZON trucks in the U.S. and handed over first units of its FUSO Next Generation eCanter to renowned customers like Japanese retail giant Yamato. Daimler Truck is committed to leading the industry's transformation to zero-emission transportation while maintaining sustained profitability.

Daimler Truck's focus on zero-emission vehicles and charging infrastructure expansion is a strategic move to capture the growing demand for sustainable transportation in Europe. The company has expanded its product portfolio to ten different zero-emission models, including the battery-electric long-haul truck Mercedes-Benz eActros 600 and the fuel cell Mercedes-Benz GenH2 Truck. This commitment to sustainability aligns with Europe's ambitious climate goals and regulations, such as the Euro 7 emissions standards, which are expected to drive demand for zero-emission trucks. By investing in charging infrastructure through strategic partnerships like Greenlane, Daimler Truck aims to address range anxiety and facilitate the adoption of electric trucks. This proactive approach positions the company well to capitalize on the transition to zero-emission transportation in Europe, potentially offsetting the current market weakness and driving long-term growth.
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