Daehong Communications Launches Blockchain Ecosystem with Aptos to Track Vouchers and Digital Assets

Daehong Communications, a subsidiary of South Korea’s Lotte Group, has launched a blockchain-based "Money Movement" ecosystem in collaboration with Aptos, a high-performance Layer 1 blockchain. The initiative, announced in mid-July 2025, integrates Aptos technology into Giftiel, a mobile voucher service operated by Daehong’s subsidiary Spoon. Since its soft launch, Giftiel has attracted over 500,000 users and issued more than 1 million vouchers on the Aptos blockchain. The ecosystem aims to track and verify the lifecycle of digital assets—such as vouchers, loyalty points, and stablecoins—on-chain, ensuring transparent ownership and real-time transaction visibility.

The integration leverages Aptos’ scalable infrastructure to streamline operations for businesses and enhance user control over digital assets. Users can now trace their vouchers from issuance to redemption, while businesses gain access to reliable data for operational insights. Kang Tae-ho, Head of Daehong’s Future Growth Division, emphasized the project’s potential to drive Web 3.0 adoption and expand blockchain use cases in commerce, customer rewards, and stablecoins as regulatory frameworks evolve. Solomon Tesfaye, Chief Business Officer of Aptos Labs, highlighted the initiative’s role in demonstrating blockchain’s enterprise-grade value, enabling Korean companies to innovate confidently in the digital economy [1].

The partnership builds on a 2024 agreement between Daehong and the Aptos Foundation, with plans to deepen technical and marketing collaboration. Giftiel’s blockchain data is accessible via the Aptos explorer, developed by Xangle, providing real-time transparency for users and businesses. Daehong aims to onboard 500,000 Web3 users by year-end, signaling a strategic push into decentralized finance. Analysts note the move aligns with global trends in retail and fintech, where blockchain enhances transparency and reduces intermediation [2].

Lotte Group’s foray into blockchain reflects its broader digital innovation strategy. As one of South Korea’s largest conglomerates, its adoption of Aptos could influence other traditional industries to integrate similar technologies. However, success hinges on user adoption and regulatory clarity in South Korea, where blockchain policies remain in flux. While specific use cases beyond gift cards are not yet detailed, the project underscores the convergence of blockchain and mainstream commerce, positioning Lotte and Aptos as key players in the transition [3].

Sources:

[1] DL News. "Lotte Group Affiliate Daehong Communications to Build a Blockchain-Based 'Money Movement' Ecosystem Using Aptos." https://www.dlnews.com/external/lotte-group-affiliate-daehong-communications-to-build-a-blockchain-based-money-movement-ecosystem-using-aptos/

[2] Kanalcoin. "Lotte's Daehong Communications Launches Blockchain." https://www.kanalcoin.com/lotte-daehong-blockchain-money-ecosystem/

[3] Chainwire. "Lotte Group Affiliate Daehong Communications to Build a Blockchain-Based 'Money Movement' Ecosystem Using Aptos." https://x.com/ChainwirePR/status/1950345672814649785