Daehong Communications Launches Blockchain-Based Voucher Ecosystem with 500,000 Users on Aptos

Daehong Communications, a subsidiary of South Korea’s Lotte Group, has launched a blockchain-based “fund flow” ecosystem by integrating its mobile voucher service, Giftiel, onto the Aptos blockchain. This marks the first phase of a broader initiative to tokenize over a million digital vouchers, with 500,000 users already on board. The move leverages Aptos’ high-performance capabilities, which promise 160,000 transactions per second (TPS)—a stark contrast to Ethereum’s 15-30 TPS, as cited in a 2023 IEEE study [1]. By tokenizing vouchers, Daehong aims to provide users with transparent ownership and management of digital coupons, aligning with Web 3.0 adoption goals [2].

The project underscores a strategic pivot by Lotte, a conglomerate with $80 billion in annual revenue, into decentralized technologies. Kang Tae-ho, head of Daehong’s Future Growth Division, emphasized the initiative’s potential to redefine loyalty programs and digital asset management. The integration also highlights Aptos’ scalability, derived from its parallel execution engine based on Meta’s former Diem project, positioning it as a platform for real-world blockchain applications [3].

South Korea’s $10 billion crypto market, a leader in the Asia-Pacific region as of 2025, provides a fertile ground for ecosystem growth. Analysts suggest that tokenizing vouchers could catalyze broader decentralized finance (DeFi) and real-world asset (RWA) adoption, potentially boosting Aptos’ decentralized exchange (DEX) total value locked (TVL) [4]. The collaboration with Aptos Labs on technical and marketing strategies further signals institutional confidence in blockchain’s utility, especially as South Korea’s regulatory framework evolves to balance innovation and consumer protection.

While the immediate focus remains on scaling the voucher system, the project’s long-term implications extend to reshaping digital economies. Daehong’s move could inspire other conglomerates to explore blockchain solutions, fostering a bridge between traditional business models and decentralized technologies. The initiative’s success will depend on sustained user engagement, regulatory alignment, and Aptos’ ability to maintain its performance edge against competitors [5].

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