DA Davidson Initiates Coverage on Viant Technology with Buy Rating and $15 PT.

DA Davidson Initiates Coverage on Viant Technology with Buy Rating and $15 PT.

DA Davidson has initiated coverage on Viant Technology (DSP) with a buy rating and a price target of $15. The analyst, Tom White, highlighted Viant's "competitively differentiated" technology for Connected TV advertisers and its compelling AI-powered product launch cycle as key factors driving the bullish outlook [2].

Viant Technology operates a cloud-based demand side platform, which is a crucial component in the digital advertising ecosystem. The company's ability to provide differentiated technology and a strong product pipeline is seen as a significant advantage in the competitive landscape of advertising technology.

The analyst's report emphasizes Viant's competitive edge in the Connected TV advertising market, which has been growing rapidly due to the increasing adoption of streaming services. This growth presents a significant opportunity for Viant, as it continues to innovate and expand its product offerings.

Investors are advised to closely monitor Viant's performance and the broader trends in the advertising technology sector. The buy rating and price target from DA Davidson indicate a positive view on the company's prospects, but as with any investment, thorough research and consideration of risk factors are essential.

References:
[1] https://www.tradingview.com/news/reuters.com,2025:newsml_L4N3UL0K0:0-autodesk-burlington-stores-ulta-beauty/
[2] https://www.tipranks.com/news/the-fly/viant-initiated-with-a-buy-at-da-davidson-thefly