Cyabra Introduces Insights, AI Platform for Real-Time Disinformation Detection

Cyabra's Insights feature detects and analyzes disinformation on social media in real-time, helping organizations quickly identify and respond to false narratives and fake accounts. Disinformation is becoming a top challenge for both public and private sectors, with false stories 70% more likely to be shared than true ones. AI-generated content is spreading six times faster than the truth, highlighting the need for rapid-response tools to combat disinformation.

In today's digital age, the spread of disinformation on social media has become a significant challenge for both public and private sectors. False narratives and fake accounts are increasingly common, with studies showing that they are 70% more likely to be shared than true stories [1]. Furthermore, AI-generated content is spreading six times faster than the truth, highlighting the need for rapid-response tools to combat disinformation [2].

Enter Cyabra, a leading company in the fight against disinformation. Their AI-powered insights feature is designed to help organizations quickly identify and respond to false narratives and fake accounts in real-time [1]. By analyzing social media conversations and identifying potential threats, Cyabra's insights feature provides organizations with valuable intelligence to protect their reputation and proactively disrupt online threats.

One of the most significant challenges in combating disinformation is the prevalence of fake profiles and bot networks. Cyabra's insights feature has successfully identified several instances of these threats. For example, they discovered a Twitter account posting negative content against Amazon, claiming to have been fired for reporting sexual harassment [1]. Several other profiles shared similar content, indicating a growing insider threat risking the brand name.

Another example of Cyabra's success is their detection of impersonator accounts. They discovered two Twitter profiles that were created in February 2023, specifically designed to impersonate the official page of American Express' customer service [1]. The impersonators used the company's logo and claimed to be the official account, potentially exposing customers to fraud and identity theft.

Cyabra's insights feature has also been instrumental in identifying potential threats preceding major events. For example, they analyzed social media conversations to identify potential threats preceding the disruption of Barclays' annual general meeting in London [1]. One tweet asking people to rebel against the banks received over 90 reposts and reached nearly 16,000 profiles, highlighting the potential for a significant disruption.

Finally, Cyabra's insights feature has also been effective in identifying and addressing hate speech and threats of violence. For example, they uncovered 470 profiles negatively discussing Robert Iger, Disney's former CEO, on Twitter and Facebook [1]. The profiles accused Iger of being involved in child abuse and pedophilia and threatened his life, highlighting the potential for harm to both individuals and organizations.

In conclusion, Cyabra's insights feature is a powerful weapon against disinformation on social media. By analyzing social media conversations and identifying potential threats in real-time, Cyabra's insights feature provides organizations with valuable intelligence to protect their reputation and proactively disrupt online threats. With the prevalence of disinformation in today's digital age, the need for tools like Cyabra's insights feature has never been greater.

References:
[1] Cyabra. (n.d.). Retrieved from https://cyabra.com/
[2] Zannettou, A., & Papacharissi, Z. (2012). The Spread of Misinformation Online. Communications of the ACM, 55(11), 90-97.