Cvent Acquires ON24 to Enhance Total Event Program Strategy and Unify Engagement Across Event Formats.

Cvent, a meetings and events tech provider, has completed its acquisition of ON24, a digital engagement platform for B2B enterprise marketing. The acquisition advances Cvent's vision to digitize the Total Event Program, enabling organizations to manage every format, from in-person to virtual events and webinars. Cvent will continue to invest in and grow the ON24 platform with a focus on AI and enterprise-grade reliability and compliance standards. Marketers will benefit from running a unified engagement strategy across webinars, digital experiences, and in-person events, capturing and connecting rich first-party data.