Customer Insights on SAP BTP: A Review of Over 500 Reviews

SAP BTP customers praise the platform for its ease of integration, low-code/no-code capabilities, and cost-effectiveness. A large media production organization notes that BTP has "everything a tool has to have." A mid-sized engineering company appreciates BTP's ability to analyze and manage data with a "beautiful dashboard" and its role in automating business processes.

SAP Business Technology Platform (BTP) has garnered praise from various industries for its ease of integration, low-code/no-code capabilities, and cost-effectiveness. A large media production organization commended BTP for having "everything a tool has to have," while a mid-sized engineering company appreciated its data management and automation features.

SAP BTP is an integrated offering that combines database and data management, analytics, application development, integration, and artificial intelligence (AI) into a single platform. It empowers businesses to transform data into value by offering services and tools that enable seamless integration, real-time analytics, and agile app development on-premise, in the cloud, or in hybrid environments [1].

Key Pillars of SAP BTP
SAP BTP is built on four main pillars that together provide a unified and intelligent platform:
1. Database and Data Management: This layer enables companies to manage all types of data—structured, unstructured, transactional, and analytical. Key offerings include SAP HANA Cloud, SAP Data Warehouse Cloud, SAP Master Data Governance (MDG), and SAP Data Intelligence. The benefit is real-time access to trusted, high-quality data for faster decision-making [1].
2. Analytics: SAP BTP empowers businesses with advanced analytics tools to visualize, interpret, and act on insights effectively. Tools like SAP Analytics Cloud (SAC), SAP Data Sphere, and embedded AI and ML models enable smarter decision-making [1].
3. Application Development and Automation: With SAP BTP, businesses can build and extend applications using modern technologies and frameworks. Low-code/no-code solutions like SAP Build and SAP Business Application Studio accelerate innovation and empower both developers and business users [1].
4. Integration: SAP BTP provides powerful integration tools for connecting SAP and non-SAP systems across on-premise and cloud environments. The Integration Suite supports API management, event-driven architecture, and process integration, with pre-built connectors for systems like Salesforce, Microsoft, Oracle, etc. [1].

Popular Use Cases of SAP BTP
Real-world scenarios where businesses can leverage SAP BTP include:
1. Extending SAP S/4HANA: Organizations can extend the capabilities of their SAP S/4HANA systems using SAP BTP without touching the core.
2. Creating Intelligent Apps: Develop AI/ML-powered applications for demand forecasting, predictive maintenance, or fraud detection using embedded ML tools within SAP BTP.
3. Integrating Heterogeneous Systems: Whether it’s connecting Salesforce CRM with SAP ERP or linking legacy applications with new cloud solutions, the Integration Suite ensures smooth data flow.
4. Automating Business Processes: Build automated workflows for HR onboarding, purchase order approvals, and invoice management using SAP Build Process Automation.
5. Building Data-Driven Dashboards: Use SAP Analytics Cloud to create dynamic dashboards that draw data from SAP HANA, Excel files, and third-party data lakes to gain a holistic view [1].

Deployment Options
SAP BTP offers flexible deployment options to accommodate diverse IT landscapes and business needs. Organizations can choose between public cloud, private cloud, hybrid, and multi-cloud environments, enabling them to adopt SAP BTP at their own pace while aligning with existing infrastructure strategies. The public cloud deployment model offers scalability, reduced infrastructure management, and rapid provisioning—ideal for businesses seeking agility and cost efficiency. The private cloud model provides greater control over data, security, and compliance, making it suitable for highly regulated industries. Hybrid deployment allows businesses to combine the advantages of cloud innovation with the stability of their on-premise systems. Multi-cloud deployment provides the flexibility to use SAP BTP services across multiple cloud providers, helping enterprises avoid vendor lock-in and optimize performance based on geographic or workload-specific needs [1].

Partner Ecosystem and Industry Extensions
SAP BTP is bolstered by a rich ecosystem of partners that offer industry-specific accelerators, add-ons, and services. Whether it's automotive, manufacturing, retail, or healthcare, partners help drive innovation on top of SAP BTP using their domain expertise. SAP also offers industry cloud solutions that are purpose-built for sectors such as retail, utilities, and professional services—delivered on SAP BTP [1].

The Role of SAP BTP in RISE with SAP
SAP BTP is a critical component of RISE with SAP, acting as the platform that enables process redesign, custom app extensions, real-time insights, and seamless integration. By using BTP, companies adopting RISE with SAP can tailor their transformation journey without disrupting core processes [1].

Challenges and Considerations
While SAP BTP provides immense value, businesses should be mindful of licensing complexity, skill gap, and integration planning. Proper governance, training, and strategic planning can mitigate these concerns [1].

Future Trends and What’s Next
As digital transformation accelerates, SAP BTP is evolving to meet the demands of an increasingly intelligent and connected world. One of the most prominent trends shaping its future is the integration of generative AI and machine learning capabilities directly into the platform. SAP is actively embedding AI Foundation tools in BTP to help businesses build AI-powered applications with ease, enabling smarter automation, personalization, and decision-making. Another key trend is the emphasis on sustainability, with features like Green Ledger and carbon footprint tracking being introduced to support ESG initiatives. SAP BTP is also expanding support for edge computing and IoT, allowing businesses to process data closer to the source for real-time insights in manufacturing, retail, and logistics. Additionally, the platform continues to enhance multi-cloud flexibility, offering seamless interoperability across leading hyperscalers [1].

References:
[1] https://www.linkedin.com/pulse/what-sap-btp-benefits-architecture-use-cases-academy-jfsic