Currys Launches AI-Powered Employee-Led Ideas Platform to Boost Efficiency and Cost Savings

Currys, a UK electricals retailer, has introduced an AI-powered ideas platform called Pitch to capture and implement employee-led suggestions. The platform has seen significant engagement with 450 ideas submitted and over 100 in progress, resulting in measurable savings and cost efficiencies. Currys plans to expand the platform to 14,000 users by the end of FY2025/26, aiming to improve efficiency and drive cost savings.

UK electricals retailer Currys has introduced the Pitch, an AI-powered ideas platform designed to capture and implement employee-led suggestions. Developed on Sideways 6’s Microsoft-integrated platform, the Pitch is fully embedded in Microsoft Teams, making it easily accessible and user-friendly for Currys' employees. As of early July 2025, the platform has seen significant engagement, with 450 ideas submitted and over 100 already in progress. Notably, 41% of the implemented ideas are delivering measurable results, including savings of more than 3,000 hours and unlocking six-figure cost efficiencies. The platform's adoption rates are tracking 3% above the market average, indicating strong employee engagement [2].

Currys plans to expand the Pitch to an additional 9,000 employees by the end of the financial year 2025/26, increasing the total number of users to 14,000. This expansion will include stores, support functions, digital operations, contact centers, and Currys' third-party partner, Concentrix. The ideas implemented from the platform range from improving in-house training processes to enhancing console repairs, all contributing to increased efficiency and cost savings. The AI technology behind the system streamlines the process by automatically grouping similar suggestions and identifying trends, allowing teams to spot patterns and collect the best ideas from the start [2].

The early success of the Pitch is reflected in Currys Group’s financial performance. In early July 2025, Currys Group recorded an adjusted profit before tax of £162m ($221.07m) in the fiscal year 2024/25, a 37% jump from the previous year [2].

References:
[1] https://www.ainvest.com/news/blaize-holdings-shares-surge-52-15-hours-securing-contract-starshine-computing-power-technology-2507/
[2] https://finance.yahoo.com/news/currys-launches-ai-powered-employee-084624586.html