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Curry Brand has released the Fox 2 sneaker, designed for quickness and performance. Under Armour has launched the "Be The Problem" football campaign in the UK, France, and Spain, flipping the notion of "the problem" as a competitive edge. The brand has also signed Premier League champion Ibrahima Konaté and pop sensation Tini Stoessel as ambassadors. Christo Lamprecht has won his first professional victory at the Pinnacle Bank Championship, and Curry Brand has introduced the Series 7 basketball shoe, designed for speed, control, and endurance.

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